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Country Report

Smoking Tobacco in

Smoking Tobacco in Italy

87 pages, Aug 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Over the course of the review period, smoking tobacco became very popular in Italy as the category registered rapid growth among Italian consumers. The reason for this was mainly the fact that the high prices of cigarettes encouraged already cash-strapped Italian smokers, especially the youngest smokers, to substitute cigarettes with cheaper RYO tobacco and pipe tobacco, which enables them to strongly reduce their monthly expenditure on smoking. However, after several tax increases closed the gap between the unit prices charged for smoking tobacco and cigarettes, RYO tobacco recorded a slowdown in terms of growth rates in 2015 compared with those seen during earlier years of the review period.

COMPETITIVE LANDSCAPE

The competitive environments are highly consolidated in both smoking tobacco and RYO tobacco, with four of the top five players in cigarettes also present in smoking tobacco, with the only exception to this being JT International. Phillip Morris Italia Srl remained the leader in smoking tobacco in Italy in 2015 with a 35% volume share through its Marlboro brand, followed by Imperial Tobacco Italy Srl with the brands Golden Virginia and Drum. Following in third place was British American Tobacco Italia with Pueblo and Samson, followed by Gallaher in fourth place with Camel Essential and Old Holborn. Santa Fe Natural Tobacco Co followed in fifth position with Natural American Spirit. Umbrella brands present in RYO tobacco such as Camel and Marlboro are able to take advantage of their popularity in cigarettes as Italian smokers are increasingly looking for the same taste in RYO tobacco as they are in cigarettes, but at a lower cost. The main distributor of RYO tobacco in Italy remains Logista Italia.

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Smoking Tobacco Sample Report Smoking Tobacco Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smoking Tobacco in Italy?
What are the major brands in Italy?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Smoking Tobacco in Italy

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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Overview

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