Smoking tobacco as a whole recorded retail volume growth of 4% in 2015. This was mainly down to an ongoing strong performance from RYO tobacco, which registered a 12% volume sales increase. RYO tobacco performed very well over the review period thanks to a consumer need to save money. Many smokers resorted to RYO tobacco partly because it is cheaper than cigarettes, while others smoked both. The fact that RYO tobacco can be customised to an individual’s taste preferences further supported the category’s growth, with it being particularly popular among younger smokers.
Smoking tobacco remained much less concentrated than other categories in 2015. Japan Tobacco Imex Co Ltd continued to rank first with a retail volume share of 17%, closely followed by Intercontinental Trading Corp with 16%. “Others” accounted for a 60% share of sales, making this a fairly fragmented category.
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This report originates from Passport, our Smoking Tobacco research and analysis database.
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