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Learn moreAug 2016
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Smoking tobacco as a whole recorded retail volume growth of 4% in 2015. This was mainly down to an ongoing strong performance from RYO tobacco, which registered a 12% volume sales increase. RYO tobacco performed very well over the review period thanks to a consumer need to save money. Many smokers resorted to RYO tobacco partly because it is cheaper than cigarettes, while others smoked both. The fact that RYO tobacco can be customised to an individual’s taste preferences further supported the category’s growth, with it being particularly popular among younger smokers.
Smoking tobacco remained much less concentrated than other categories in 2015. Japan Tobacco Imex Co Ltd continued to rank first with a retail volume share of 17%, closely followed by Intercontinental Trading Corp with 16%. “Others” accounted for a 60% share of sales, making this a fairly fragmented category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Japan market research report includes:
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.