Country Report

Smoking Tobacco in

Smoking Tobacco in Japan

21 pages, Aug 2016

US$990

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Executive Summary

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TRENDS

Smoking tobacco as a whole recorded retail volume growth of 4% in 2015. This was mainly down to an ongoing strong performance from RYO tobacco, which registered a 12% volume sales increase. RYO tobacco performed very well over the review period thanks to a consumer need to save money. Many smokers resorted to RYO tobacco partly because it is cheaper than cigarettes, while others smoked both. The fact that RYO tobacco can be customised to an individual’s taste preferences further supported the category’s growth, with it being particularly popular among younger smokers.

COMPETITIVE LANDSCAPE

Smoking tobacco remained much less concentrated than other categories in 2015. Japan Tobacco Imex Co Ltd continued to rank first with a retail volume share of 17%, closely followed by Intercontinental Trading Corp with 16%. “Others” accounted for a 60% share of sales, making this a fairly fragmented category.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smoking Tobacco in Japan?
What are the major brands in Japan?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Smoking Tobacco in Japan

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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