Executive Summary

Aug 2016
TRENDS

RYO tobacco is observed to be gaining popularity among young adults. In the past, this consumer group found the preparation of smoking tobacco tedious because it includes several steps such as the selection of flavours and the rolling of sticks. This perception has however changed because of the recent vaping boom, as vaping also requires flavour selection and the maintenance of smoking tools. Vapour products familiarise consumers with these steps, making them more receptive to RYO tobacco. The recent 36% increase in cigarette excise duty has also encouraged young adults with low spending power to buy RYO tobacco.

COMPETITIVE LANDSCAPE

Sincere Match & Tobacco Factory Sdn Bhd is the leading player in both pipe tobacco and RYO tobacco. In 2015, the company held a volume share of 62% in overall smoking tobacco. This is because the company owns exclusive distributorship rights to leading brands in both categories, Mac Baren for pipe tobacco and Harvest and Mac Baren for RYO tobacco. All brands recorded positive volume growth rates in 2015 due to the company’s strong distribution network, which includes convenience stores such as 7-eleven.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smoking Tobacco in Malaysia?
  • What are the major brands in Malaysia?
  • How was toys and games affected by the global recession?
  • Which product categories performed best in the last year?
  • What are the new any safety regulations affecting the industry?

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This industry report originates from Passport, our Tobacco market research database.

Smoking Tobacco in Malaysia - Company Profiles