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Country Report

Smoking Tobacco in

Smoking Tobacco in New Zealand

35 pages, Aug 2016

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

2015 saw continued debate about the legalisation of cannabis in New Zealand, with this continuing in 2016. Currently, the possession and growing of cannabis are illegal. However, a number of activist groups have emerged, particularly advocating the use of cannabis for medicinal purposes. Currently, patients with certain medical conditions can seek approval from the Ministry of Health to gain access to one form of medical cannabis known as Sativex, which has been cleared for use in New Zealand. Non-pharmaceutical grade cannabis which does not have approval in New Zealand has a stricter set of criteria for approval and requires the patient to be very ill or dying and in hospital when treatment begins.

COMPETITIVE LANDSCAPE

British American Tobacco (New Zealand) Ltd continued to lead the category in 2015 with a volume share of 59%. However, the company has lost ground since 2012, when it held a volume share of 71%. The company is only present in RYO tobacco, in which it held a strong volume share of 60%. Port Royal is the company's strongest brand, commanding a leading 28% volume share of RYO tobacco in 2015. However, the company’s Winfield brand has adversely impacted its position, with its volume share falling significantly from 12% in 2014 to just 1% in 2015. A number of other brands in the company's portfolio, however, gained share. These included Holiday (also a strong cigarette brand), Capstan, which recorded significant volume growth over 2014/2015 due to being made available in a 30g pack (the most popular size) and offered at an economy price, and Club Red (another cigarette brand), which was extended into RYO tobacco in 2015. The Park Drive brand is also part of British American Tobacco’s portfolio, although it is owned globally by Japan Tobacco Inc.

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Smoking Tobacco Sample Report Smoking Tobacco Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smoking Tobacco in New Zealand?
What are the major brands in New Zealand?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Smoking Tobacco in New Zealand

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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Overview

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