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Pipe tobacco is a popular alternative to smoking cigarettes in Nigeria, although the vast majority of consumers do not smoke such tobacco in pipes. Instead, pipe tobacco tends to be used in what is called ‘Jedi’ cigarettes - a mix of tobacco and local herbs, rolled in cigarette papers, which is believed to be good for the digestive system. A cottage industry system has evolved whereby such cigarettes are produced after the purchase of pipe tobacco, either from a retailer or wholesaler (depending on size of producer). In terms of actual pipe smoking, most tobacco is not smoked through Western style pipes, but through Middle Eastern shisha tobacco. With Nigeria’s Muslim population being familiar with Middle Eastern lifestyle, there is a limited practice of shisha tobacco smoking in the north of the country.
The leading player within smoking tobacco in Nigeria is Scandinavian Tobacco Nigeria, which recorded a retail volume share of 82% in 2015. As a subsidiary of multinational and leading global player, Scandinavian Tobacco Group A/S, the company is able to market two strong quality brands – Erinmore and Captain Black. As a result, the company has managed to achieve near monopoly status, with its brands being widely distributed.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Nigeria market research report includes:
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.