Executive Summary

Aug 2016

Despite its low pricing and wide variety of flavours, RYO tobacco (also referred to as Ang Hoon in Singapore) continued to lose its consumer base. In 2015, RYO tobacco registered a -20% decline in retail volume sales to reach 51 tonnes. Not only did elderly consumers quit smoking, an increasing number of foreign workers and lower-income consumers also switched to cigarettes for the convenience it offers. In addition, retail shelf display of tobacco products in Singapore continued to be dominated by cigarettes, posing a challenge for RYO tobacco to attract new consumers.


Tobacco Network Traders Pte Ltd, the distributor of Butterfly, led sales for smoking tobacco in Singapore with a 20% retail volume share in 2015. This was mainly due to the extensive distribution network of Butterfly, which is widely available in independent small grocers and convenience stores across the island. In second and third place are Seng Lee Trading Pte Ltd and Imperial Tobacco (Asia) with 19% and 12% retail volume shares respectively.

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The Smoking Tobacco in Singapore market research report includes:

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Smoking Tobacco in Singapore - Company Profiles