Despite its low pricing and wide variety of flavours, RYO tobacco (also referred to as Ang Hoon in Singapore) continued to lose its consumer base. In 2015, RYO tobacco registered a -20% decline in retail volume sales to reach 51 tonnes. Not only did elderly consumers quit smoking, an increasing number of foreign workers and lower-income consumers also switched to cigarettes for the convenience it offers. In addition, retail shelf display of tobacco products in Singapore continued to be dominated by cigarettes, posing a challenge for RYO tobacco to attract new consumers.
Tobacco Network Traders Pte Ltd, the distributor of Butterfly, led sales for smoking tobacco in Singapore with a 20% retail volume share in 2015. This was mainly due to the extensive distribution network of Butterfly, which is widely available in independent small grocers and convenience stores across the island. In second and third place are Seng Lee Trading Pte Ltd and Imperial Tobacco (Asia) with 19% and 12% retail volume shares respectively.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smoking Tobacco industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smoking Tobacco in Singapore market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tobacco market research database.