There was increased interest in RYO tobacco in South Korea in 2015, mainly because it is cheaper than regular branded cigarettes. A tobacco-related franchise, PAS Tobacco, has 20 outlets nationwide. Most of the retailer’s tobacco specialist outlets opened between February and April 2015, after the major increase in cigarette prices in South Korea. This reflected the demand for alternatives to cigarettes, such as RYO tobacco. Nevertheless, smoking tobacco was still negligible in South Korea in 2015.
Most of the smoking tobacco consumed in South Korea is imported. Foreign brands like Stanley Roll and Cheetah are well showcased by tobacco specialists, such as PAS Tobacco.
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