Shisha smoking is as essential part of social interaction in the Middle East and is akin to visiting friends for coffee in the West. It is a way of life where people spend time with friends, meet new people and also make business deals. For certain Arab families, welcoming guests into their home with a shisha is seen as a mark of respect. In addition, sales of smoking tobacco are boosted by the country-specific tradition of smoking medwakh (a small pipe) which is popular in the United Arab Emirates and Oman.
Kamber Jaffer Trading LLC maintained a good position within pipe tobacco with a volume share of 33% and 23% within total smoking tobacco. The company has a large portfolio as well as distribution capacity for its Bahraini, Havana and Nakhla brands.
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This industry report originates from Passport, our Tobacco market research database.