Snack Bars: Healthier Snack Option For Global Consumers

December 2009

The growth potential for global snack bars remains strong as consumers continue to focus on health rather than lingering economic uncertainty. Moreover, consumers remain willing to spend more on credible, health-minded, value-added food. However, sales and product innovation remain overwhelmingly and unsustainably focused on the US. Manufacturers must look for alternative revenue streams in developed and developing countries, customising their products and marketing strategies accordingly.

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What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Definitions and Objectives

Key Findings

Global Performance

Global Snack Bars Retail Sales Growth Will Slow In 2009…
…But Health and Wellness Trends Will Remain Viable

Category Analysis

How are Snack Bars Categories Leveraging Health Trends?
Granola/Muesli Bars Draw On Naturally Healthy Credentials
Breakfast Bars Also See Strong Retail Value Growth
Breakfast Bars Increasingly Focus on Fibre
Energy/Nutrition Bars Leverage Functional Food Proposition

Regional Analysis

Snack Bars Retail Value Growth By Country: 2004-2009
US Still Largest Market but Opportunities Arising Elsewhere
Latin America Achieves Strongest 2009 Retail Value Gains
Country Case Study: Lessons in Snacking from Argentina
Country Case Study: Breakfast Bars Excel in France
Country Case Study: Reviving a Maturing Japanese Market

Competitive Landscape

Kellogg Maintains Global Lead But General Mills Gaining Fast
General Mills’ Over Reliance on North America a Weakness
Naturally Healthy or Fortified/Functional?
Successful Players Must Focus on Health and Nutrition

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Sales
Small Grocery Retailers and Discounters Consolidate Position
Ignore Alternative Distribution Channels at Your Own Risk

Key Trends and Developments

Balancing Health, Indulgence, Segmentation Key to Growth
Soy Increasing Presence in Global Snack Bars
Low Fat, Sugar to Overcome Fruit Bars’ Unhealthy Image
Organic Bars Tap Into Health and Environmental Concerns
Bringing New Experiences to Energy and Nutrition Bars
Manufacturers Focus on Gender Segmentation

New Product Developments

New Product Launch: Special K in the United Arab Emirates
New Product Launch: Freeki in Israel
New Product Launch: Temmy’s Power Flakes in Egypt
New Product Launch: Bear Naked in the USA
New Product Launch: Dorset Cereals in the UK
New Product Launch: Special K Mini Breaks in Greece
New Product Launch: Kellogg’s Fiber Plus in the USA

Global Prospects and Opportunities

Developing Regions Will Underpin Future Global Growth
Eastern European Sales Growth to Accelerate From 2010
Opportunities Remain in Maturing Markets
Health Benefits Will Continue to Make or Break Sales
Country Case Study: US Energy and Nutrition Bars
Country Case Study: Brazilian Fruit Bars
Adjusting to Target Markets is Key to Success
Strategic Alliances With Consumer Foodservice Players
Final Conclusions: Market Opportunities in Snack Bars


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