Strategy Briefing

Snack Bars: Healthier Snack Option For Global Consumers

Dec 2009

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About This Report

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The growth potential for global snack bars remains strong as consumers continue to focus on health rather than lingering economic uncertainty. Moreover, consumers remain willing to spend more on credible, health-minded, value-added food. However, sales and product innovation remain overwhelmingly and unsustainably focused on the US. Manufacturers must look for alternative revenue streams in developed and developing countries, customising their products and marketing strategies accordingly.

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Overview

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Up-to-the minute analysis of the latest trends in the industry
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Definitions and Objectives

Definitions

Objectives

Key Findings

Global Performance

Global Snack Bars Retail Sales Growth Will Slow In 2009…

…But Health and Wellness Trends Will Remain Viable

Category Analysis

How are Snack Bars Categories Leveraging Health Trends?

Granola/Muesli Bars Draw On Naturally Healthy Credentials

Breakfast Bars Also See Strong Retail Value Growth

Breakfast Bars Increasingly Focus on Fibre

Energy/Nutrition Bars Leverage Functional Food Proposition

Regional Analysis

Snack Bars Retail Value Growth By Country: 2004-2009

US Still Largest Market but Opportunities Arising Elsewhere

Latin America Achieves Strongest 2009 Retail Value Gains

Country Case Study: Lessons in Snacking from Argentina

Country Case Study: Breakfast Bars Excel in France

Country Case Study: Reviving a Maturing Japanese Market

Competitive Landscape

Kellogg Maintains Global Lead But General Mills Gaining Fast

General Mills’ Over Reliance on North America a Weakness

Naturally Healthy or Fortified/Functional?

Successful Players Must Focus on Health and Nutrition

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Sales

Small Grocery Retailers and Discounters Consolidate Position

Ignore Alternative Distribution Channels at Your Own Risk

Key Trends and Developments

Balancing Health, Indulgence, Segmentation Key to Growth

Soy Increasing Presence in Global Snack Bars

Low Fat, Sugar to Overcome Fruit Bars’ Unhealthy Image

Organic Bars Tap Into Health and Environmental Concerns

Bringing New Experiences to Energy and Nutrition Bars

Manufacturers Focus on Gender Segmentation

New Product Developments

New Product Launch: Special K in the United Arab Emirates

New Product Launch: Freeki in Israel

New Product Launch: Temmy’s Power Flakes in Egypt

New Product Launch: Bear Naked in the USA

New Product Launch: Dorset Cereals in the UK

New Product Launch: Special K Mini Breaks in Greece

New Product Launch: Kellogg’s Fiber Plus in the USA

Global Prospects and Opportunities

Developing Regions Will Underpin Future Global Growth

Eastern European Sales Growth to Accelerate From 2010

Opportunities Remain in Maturing Markets

Health Benefits Will Continue to Make or Break Sales

Country Case Study: US Energy and Nutrition Bars

Country Case Study: Brazilian Fruit Bars

Adjusting to Target Markets is Key to Success

Strategic Alliances With Consumer Foodservice Players

Final Conclusions: Market Opportunities in Snack Bars

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Megatrends

Strategy Briefing

Snack Bars: Healthier Snack Option For Global Consumers

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Definitions and Objectives

Definitions

Objectives

Key Findings

Global Performance

Global Snack Bars Retail Sales Growth Will Slow In 2009…

…But Health and Wellness Trends Will Remain Viable

Category Analysis

How are Snack Bars Categories Leveraging Health Trends?

Granola/Muesli Bars Draw On Naturally Healthy Credentials

Breakfast Bars Also See Strong Retail Value Growth

Breakfast Bars Increasingly Focus on Fibre

Energy/Nutrition Bars Leverage Functional Food Proposition

Regional Analysis

Snack Bars Retail Value Growth By Country: 2004-2009

US Still Largest Market but Opportunities Arising Elsewhere

Latin America Achieves Strongest 2009 Retail Value Gains

Country Case Study: Lessons in Snacking from Argentina

Country Case Study: Breakfast Bars Excel in France

Country Case Study: Reviving a Maturing Japanese Market

Competitive Landscape

Kellogg Maintains Global Lead But General Mills Gaining Fast

General Mills’ Over Reliance on North America a Weakness

Naturally Healthy or Fortified/Functional?

Successful Players Must Focus on Health and Nutrition

Channel Analysis

Supermarkets/Hypermarkets Dominate Global Sales

Small Grocery Retailers and Discounters Consolidate Position

Ignore Alternative Distribution Channels at Your Own Risk

Key Trends and Developments

Balancing Health, Indulgence, Segmentation Key to Growth

Soy Increasing Presence in Global Snack Bars

Low Fat, Sugar to Overcome Fruit Bars’ Unhealthy Image

Organic Bars Tap Into Health and Environmental Concerns

Bringing New Experiences to Energy and Nutrition Bars

Manufacturers Focus on Gender Segmentation

New Product Developments

New Product Launch: Special K in the United Arab Emirates

New Product Launch: Freeki in Israel

New Product Launch: Temmy’s Power Flakes in Egypt

New Product Launch: Bear Naked in the USA

New Product Launch: Dorset Cereals in the UK

New Product Launch: Special K Mini Breaks in Greece

New Product Launch: Kellogg’s Fiber Plus in the USA

Global Prospects and Opportunities

Developing Regions Will Underpin Future Global Growth

Eastern European Sales Growth to Accelerate From 2010

Opportunities Remain in Maturing Markets

Health Benefits Will Continue to Make or Break Sales

Country Case Study: US Energy and Nutrition Bars

Country Case Study: Brazilian Fruit Bars

Adjusting to Target Markets is Key to Success

Strategic Alliances With Consumer Foodservice Players

Final Conclusions: Market Opportunities in Snack Bars

Why buy this report?

Want to find out more about this report?

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