The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreAug 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Snack bars is lucrative market globally, driven by rising healthy living trend. Filled with nutritious fruit, cereals, nuts and flavours makes it a popular snack option among health conscious and time pressed consumer. They are widely accepted in developed countries however in emerging markets of Asia Pacific it remains quite unexplored. Growth in region is challenged by lack of awareness, distribution and high prices, while product segmentation and packaging differentiation need to be addressed
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Consumer acceptance of snack bars is far ahead than any other region in the world. Snack bars have traditionally been consumed as meal replacements in North America but lately they have also gained wide adoption due to rising protein and snacking trends, which snacks bars cater well to. Claims featuring high protein, natural ingredients, low sugar and free from fare well for snack bars.
Surprisingly, growth of snack bars in Asia Pacific remains limited despite the region’s rising income levels and improving standards of living. Japan alone contributes 75% of the entire snack bars retail value market in Asia Pacific, however consumption in other markets remains limited.
Awareness of snack bars is very limited in many emerging countries of Asia Pacific, mainly due to lack of promotion by manufacturers. Traditional snacks are quite popular among consumers within each country and remain the highest consumed snacks. Snack bars are not available across all channels but sold only in supermarkets, hypermarkets and internet retailing in many countries. In addition, high prices for snack bars prompt consumers to choose alternative snacks.
The leading 10 companies see the majority of their sales come from North America. Emerging countries in Asia Pacific with potential for growth need to draw lessons from such successful snack bar companies. Tailoring products for the Asia Pacific countries will meet the needs of consumers in the region and promote growth in the future.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.