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Strategy Briefing

Snack Bars through the Lens of Emerging Markets : A focus on Asia Pacific

Aug 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Snack bars is lucrative market globally, driven by rising healthy living trend. Filled with nutritious fruit, cereals, nuts and flavours makes it a popular snack option among health conscious and time pressed consumer. They are widely accepted in developed countries however in emerging markets of Asia Pacific it remains quite unexplored. Growth in region is challenged by lack of awareness, distribution and high prices, while product segmentation and packaging differentiation need to be addressed

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

North America the largest market for snack bars

Consumer acceptance of snack bars is far ahead than any other region in the world. Snack bars have traditionally been consumed as meal replacements in North America but lately they have also gained wide adoption due to rising protein and snacking trends, which snacks bars cater well to. Claims featuring high protein, natural ingredients, low sugar and free from fare well for snack bars.

Japan is the leading snack bar market in Asia Pacific; India the fastest growing

Surprisingly, growth of snack bars in Asia Pacific remains limited despite the region’s rising income levels and improving standards of living. Japan alone contributes 75% of the entire snack bars retail value market in Asia Pacific, however consumption in other markets remains limited.

Lack of awareness and high price points among the main challenges to growth of snack bars in emerging countries

Awareness of snack bars is very limited in many emerging countries of Asia Pacific, mainly due to lack of promotion by manufacturers. Traditional snacks are quite popular among consumers within each country and remain the highest consumed snacks. Snack bars are not available across all channels but sold only in supermarkets, hypermarkets and internet retailing in many countries. In addition, high prices for snack bars prompt consumers to choose alternative snacks.

Successful brand strategies witnessed in leading markets need to be adopted in Asia Pacific to achieve growth

The leading 10 companies see the majority of their sales come from North America. Emerging countries in Asia Pacific with potential for growth need to draw lessons from such successful snack bar companies. Tailoring products for the Asia Pacific countries will meet the needs of consumers in the region and promote growth in the future.

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Introduction

Scope

Key findings

Global Market for Snack Bars

Confectionery is the largest category but savoury snacks grows faster

Fruit snacks and snack bars outperform sweet biscuits

North America leads snack bars globally…

… while Japan leads snack bars sales in Asia Pacific

Top six snack bar players account for over half of value sales

As snack bars become healthier and more localised; so do their sales

Snack Bars in Asia Pacific: Market Trends and Competitive Landscape

Case study: snack bars in Japan

Snack bars sales in Japan attributed to health consciousness

Yoghurt snack grows faster backed by scientific research and promotion

Conscious consumption of snacks become popular in Japan

Case study: snack bars in China

China snack bars market challenged by other snack products

Specialised products sought by consumers over snack bars

Poor promotion and awareness constrain China snack bars growth

Case study: snack bars in India

India is the fastest growing snack bars market in Asia Pacific…

…however there are challenges to their nationwide presence

Prospects strong for snack bars in India as retail prices fall

Case study: snack bars in Indonesia

Indonesian snack bars market remains unexplored

Consumer awareness and lack of availability derail growth

Snack bars growth the fastest among snacks despite low base of sales

Case study: snack bars in the rest of Asia Pacific

Rest of Asia Pacific sales led by cereal bars

Future Trends and Opportunities

The US will continue to lead snack bars sales

Five factors driving growth of snack bars

Protein and health take centre stage for growth of snack bars globally

Clean label a big driver behind growth of energy and fruit/nut bars

Determining sensitive price points by looking beyond snack bars

Drawing lessons from leading players to overcome distribution challenges

Segmenting products to suit different consumer needs

Five key strategies to increase growth of snack bars in Asia Pacific

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Megatrends

Strategy Briefing

Snack Bars through the Lens of Emerging Markets : A focus on Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

North America the largest market for snack bars

Japan is the leading snack bar market in Asia Pacific; India the fastest growing

Lack of awareness and high price points among the main challenges to growth of snack bars in emerging countries

Successful brand strategies witnessed in leading markets need to be adopted in Asia Pacific to achieve growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Market for Snack Bars

Confectionery is the largest category but savoury snacks grows faster

Fruit snacks and snack bars outperform sweet biscuits

North America leads snack bars globally…

… while Japan leads snack bars sales in Asia Pacific

Top six snack bar players account for over half of value sales

As snack bars become healthier and more localised; so do their sales

Snack Bars in Asia Pacific: Market Trends and Competitive Landscape

Case study: snack bars in Japan

Snack bars sales in Japan attributed to health consciousness

Yoghurt snack grows faster backed by scientific research and promotion

Conscious consumption of snacks become popular in Japan

Case study: snack bars in China

China snack bars market challenged by other snack products

Specialised products sought by consumers over snack bars

Poor promotion and awareness constrain China snack bars growth

Case study: snack bars in India

India is the fastest growing snack bars market in Asia Pacific…

…however there are challenges to their nationwide presence

Prospects strong for snack bars in India as retail prices fall

Case study: snack bars in Indonesia

Indonesian snack bars market remains unexplored

Consumer awareness and lack of availability derail growth

Snack bars growth the fastest among snacks despite low base of sales

Case study: snack bars in the rest of Asia Pacific

Rest of Asia Pacific sales led by cereal bars

Future Trends and Opportunities

The US will continue to lead snack bars sales

Five factors driving growth of snack bars

Protein and health take centre stage for growth of snack bars globally

Clean label a big driver behind growth of energy and fruit/nut bars

Determining sensitive price points by looking beyond snack bars

Drawing lessons from leading players to overcome distribution challenges

Segmenting products to suit different consumer needs

Five key strategies to increase growth of snack bars in Asia Pacific

Why buy this report?

Want to find out more about this report?

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