Snacks Appeal: How Brands Identify and Exploit Food Trends

Macroeconomic changes fuel the healthy snacking trend

Consumers’ spending power on non-essential food items is growing, as a result of economic progress and demographic changes globally, which is fuelling the healthy snacking trend in packaged food.

Snack food categories are ideal for global brand building…

Although traditional diets can remain very diverse across continents, consumer taste in snack products is more universal, giving the opportunity to manufacturers to build truly global labels and products.

… but customisation of products to be “local” in wide geographies is key to success

The most successful global snack brands have the flexibility to adapt to local preferences and product varieties, and also to benefit from the support of global marketing and R&D investment against local competition.

Snack foods must align with nutritional trends

Amongst the high number of health trends in packaged food, contrary to common belief, many of them lend themselves well to snack food, including the likes of weight management, digestive health, or brain and memory health.

When it comes to healthy snack products: add, don’t take away

There is globally rising demand and purchasing power for healthy snacks, but manufacturers will to be aware of consumers’ core priorities when it comes to snacking: added value through fortification, portion control over calorie reduction, and indulgence.

Pricing strategies face intense competition in the snacking arena

Despite the economic progress in both developed and developing markets, consumer demand for value for money has not weakened. The snack foods arena is highly competitive, with regular, often near identical product launches and strong competition on price against both meal options and foodservice offerings.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment