The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2013
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There have been a host of factors impacting growth in packaged food, but the current buzz is around “healthy snacking”. Beyond the overarching issues of changing, busier lifestyles and global economic development, there are industry-specific fundamentals companies can leverage into long-term growth drivers. This report evaluates the diverse strategies manufacturers are implementing to exploit the opportunities that growing consumer demand for snacks presents.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Consumers’ spending power on non-essential food items is growing, as a result of economic progress and demographic changes globally, which is fuelling the healthy snacking trend in packaged food.
Although traditional diets can remain very diverse across continents, consumer taste in snack products is more universal, giving the opportunity to manufacturers to build truly global labels and products.
The most successful global snack brands have the flexibility to adapt to local preferences and product varieties, and also to benefit from the support of global marketing and R&D investment against local competition.
Amongst the high number of health trends in packaged food, contrary to common belief, many of them lend themselves well to snack food, including the likes of weight management, digestive health, or brain and memory health.
There is globally rising demand and purchasing power for healthy snacks, but manufacturers will to be aware of consumers’ core priorities when it comes to snacking: added value through fortification, portion control over calorie reduction, and indulgence.
Despite the economic progress in both developed and developing markets, consumer demand for value for money has not weakened. The snack foods arena is highly competitive, with regular, often near identical product launches and strong competition on price against both meal options and foodservice offerings.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.