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Strategy Briefing

Snacks Appeal: How Brands Identify and Exploit Food Trends

40 pages, Nov 2013

US$1,200

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

There have been a host of factors impacting growth in packaged food, but the current buzz is around “healthy snacking”. Beyond the overarching issues of changing, busier lifestyles and global economic development, there are industry-specific fundamentals companies can leverage into long-term growth drivers. This report evaluates the diverse strategies manufacturers are implementing to exploit the opportunities that growing consumer demand for snacks presents.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Macroeconomic changes fuel the healthy snacking trend

Consumers’ spending power on non-essential food items is growing, as a result of economic progress and demographic changes globally, which is fuelling the healthy snacking trend in packaged food.

Snack food categories are ideal for global brand building…

Although traditional diets can remain very diverse across continents, consumer taste in snack products is more universal, giving the opportunity to manufacturers to build truly global labels and products.

… but customisation of products to be “local” in wide geographies is key to success

The most successful global snack brands have the flexibility to adapt to local preferences and product varieties, and also to benefit from the support of global marketing and R&D investment against local competition.

Snack foods must align with nutritional trends

Amongst the high number of health trends in packaged food, contrary to common belief, many of them lend themselves well to snack food, including the likes of weight management, digestive health, or brain and memory health.

When it comes to healthy snack products: add, don’t take away

There is globally rising demand and purchasing power for healthy snacks, but manufacturers will to be aware of consumers’ core priorities when it comes to snacking: added value through fortification, portion control over calorie reduction, and indulgence.

Pricing strategies face intense competition in the snacking arena

Despite the economic progress in both developed and developing markets, consumer demand for value for money has not weakened. The snack foods arena is highly competitive, with regular, often near identical product launches and strong competition on price against both meal options and foodservice offerings.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Market Environment to Fuel Snacking

Snacking becomes the growth engine of global packaged food

Macroeconomic factors impacting the health and snacking trends

Growing spending power of young emerging markets population

Growth of consumer expenditure on food remains steady

The better the health profile, the higher the category growth

“Snackification” of non-snack food categories

Most attractive markets for snacking products

Factors impacting growth in snacks

Universal Appeal, Global Brand Building

Snacks’ appeal across borders

Wrigley’s the No 1 gum brand in 45 countries…

… but bound by category growth constraints

Oreo’s rapid international expansion

Four key pillars of Oreo’s brand building

Leading sweet biscuit brands remain on narrow geographies

Activia : Product reinvention across borders and categories

Magnum needs to continue its “White Space Strategy”

International brand building in snacks

Combination of Health Trends With Snacking

Wellness trends in snack categories

Weight management remains challenging in healthy snacking

Calorie reduction versus portion size control

Low fat innovations go beyond biscuits or confectionery

The quest still on to “have the cake and eat it too”

Digestive health fares better in snack food categories

Targeted marketing to a variety of consumer segments

Cornerstones of healthy snacking

Right Pricing Strategy Crucial for Success in Snacks

Less expensive on-the-go meal options

New marketing technique to reinvent biscuits for cheaper breakfast

Yoghurt snackpots aim for health and indulgence on the budget

Ready meal snacks fall between small meal and expensive snack

Pricing strategy for snacks must be right for success

Recommendations

Growth dynamics in the global snack food products markets

Why buy this report?

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Megatrends

Strategy Briefing

Snacks Appeal: How Brands Identify and Exploit Food Trends

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Macroeconomic changes fuel the healthy snacking trend

Snack food categories are ideal for global brand building…

… but customisation of products to be “local” in wide geographies is key to success

Snack foods must align with nutritional trends

When it comes to healthy snack products: add, don’t take away

Pricing strategies face intense competition in the snacking arena

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Market Environment to Fuel Snacking

Snacking becomes the growth engine of global packaged food

Macroeconomic factors impacting the health and snacking trends

Growing spending power of young emerging markets population

Growth of consumer expenditure on food remains steady

The better the health profile, the higher the category growth

“Snackification” of non-snack food categories

Most attractive markets for snacking products

Factors impacting growth in snacks

Universal Appeal, Global Brand Building

Snacks’ appeal across borders

Wrigley’s the No 1 gum brand in 45 countries…

… but bound by category growth constraints

Oreo’s rapid international expansion

Four key pillars of Oreo’s brand building

Leading sweet biscuit brands remain on narrow geographies

Activia : Product reinvention across borders and categories

Magnum needs to continue its “White Space Strategy”

International brand building in snacks

Combination of Health Trends With Snacking

Wellness trends in snack categories

Weight management remains challenging in healthy snacking

Calorie reduction versus portion size control

Low fat innovations go beyond biscuits or confectionery

The quest still on to “have the cake and eat it too”

Digestive health fares better in snack food categories

Targeted marketing to a variety of consumer segments

Cornerstones of healthy snacking

Right Pricing Strategy Crucial for Success in Snacks

Less expensive on-the-go meal options

New marketing technique to reinvent biscuits for cheaper breakfast

Yoghurt snackpots aim for health and indulgence on the budget

Ready meal snacks fall between small meal and expensive snack

Pricing strategy for snacks must be right for success

Recommendations

Growth dynamics in the global snack food products markets

Why buy this report?

Want to find out more about this report?

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