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Snacks in Belarus

June 2021
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Belarus?
  • Which are the leading brands in Snacks in Belarus?
  • How are products distributed in Snacks in Belarus?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Belarus?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Snacks in Belarus

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2016-2021
Table 2 Sales of Snacks by Category: Value 2016-2021
Table 3 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 4 Sales of Snacks by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Snacks: % Value 2017-2021
Table 6 LBN Brand Shares of Snacks: % Value 2018-2021
Table 7 Penetration of Private Label by Category: % Value 2016-2021
Table 8 Distribution of Snacks by Format: % Value 2016-2021
Table 9 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 10 Forecast Sales of Snacks by Category: Value 2021-2026
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Belarus

KEY DATA FINDINGS

Minimal volume growth as political turbulence negatively impacts economy
International and private label gaining value share
International players account for most product launches
Price discounting drives volume sales over forecast period
Healthy lifestyle trends expected to dampen retail volume sales of chocolate confectionery
New product developments expected during the forecast period, particularly in personalised products and healthier chocolate confectionery
Summary 2 Other Chocolate Confectionery by Product Type: 2021
Table 13 Sales of Chocolate Confectionery by Category: Volume 2016-2021
Table 14 Sales of Chocolate Confectionery by Category: Value 2016-2021
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2016-2021
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2016-2021
Table 17 Sales of Chocolate Tablets by Type: % Value 2016-2021
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2017-2021
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2018-2021
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2016-2021
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2021-2026
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2021-2026
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2021-2026
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2021-2026

Gum in Belarus

KEY DATA FINDINGS

Strong performance as on-the-go consumption recovers
International players maintain lead, with discounts important for attracting customers
Bubble gum outperforms chewing gum in 2021, as adult purchase retro brands
Low volume growth but potential for growth remains in unsaturated landscape
Oral hygiene is expected to be an important driver of gum sales in 2020
As Belarus faces recession, private label gum is likely to see an increase in popularity
Table 25 Sales of Gum by Category: Volume 2016-2021
Table 26 Sales of Gum by Category: Value 2016-2021
Table 27 Sales of Gum by Category: % Volume Growth 2016-2021
Table 28 Sales of Gum by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Gum: % Value 2017-2021
Table 30 LBN Brand Shares of Gum: % Value 2018-2021
Table 31 Distribution of Gum by Format: % Value 2016-2021
Table 32 Forecast Sales of Gum by Category: Volume 2021-2026
Table 33 Forecast Sales of Gum by Category: Value 2021-2026
Table 34 Forecast Sales of Gum by Category: % Volume Growth 2021-2026
Table 35 Forecast Sales of Gum by Category: % Value Growth 2021-2026

Sugar Confectionery in Belarus

KEY DATA FINDINGS

Popular local sweet halva hit by steep price rises
International players expected to gain stronger foothold in sugar confectionery in 2020, with smaller local players likely to struggle
Healthier sugar confectionery added to the mix
Continued volume decline over forecast period
Healthy lifestyle trends are likely to hamper retail volume growth of sugar confectionery
Retail volume sales likely to continue to decline into the forecast period, with innovation necessary to hold interest
Summary 3 Other Sugar Confectionery by Product Type: 2021
Table 36 Sales of Sugar Confectionery by Category: Volume 2016-2021
Table 37 Sales of Sugar Confectionery by Category: Value 2016-2021
Table 38 Sales of Sugar Confectionery by Category: % Volume Growth 2016-2021
Table 39 Sales of Sugar Confectionery by Category: % Value Growth 2016-2021
Table 40 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2016-2021
Table 41 NBO Company Shares of Sugar Confectionery: % Value 2017-2021
Table 42 LBN Brand Shares of Sugar Confectionery: % Value 2018-2021
Table 43 Distribution of Sugar Confectionery by Format: % Value 2016-2021
Table 44 Forecast Sales of Sugar Confectionery by Category: Volume 2021-2026
Table 45 Forecast Sales of Sugar Confectionery by Category: Value 2021-2026
Table 46 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2021-2026
Table 47 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2021-2026

Ice Cream and Frozen Desserts in Belarus

KEY DATA FINDINGS

Ice cream and frozen desserts hit by high price rises
Three local players lead ice cream and frozen desserts, due to economy portfolio and strong marketing campaigns
Plenty of product launches in spite of weakening economy
Healthy constant value growth over forecast period
New product launches in line with the healthy lifestyle trend expected during the forecast period
Ice cream expected to see increasing segmentation over forecast period
Table 48 Sales of Ice Cream and Frozen Desserts by Category: Volume 2016-2021
Table 49 Sales of Ice Cream and Frozen Desserts by Category: Value 2016-2021
Table 50 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2016-2021
Table 51 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2016-2021
Table 52 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2017-2021
Table 53 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2018-2021
Table 54 NBO Company Shares of Ice Cream: % Value 2017-2021
Table 55 LBN Brand Shares of Ice Cream: % Value 2018-2021
Table 56 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2016-2021
Table 57 Distribution of Ice Cream by Format: % Value 2016-2021
Table 58 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2021-2026
Table 59 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2021-2026
Table 60 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2021-2026
Table 61 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2021-2026

Sweet Biscuits, Snack Bars and Fruit Snacks in Belarus

KEY DATA FINDINGS

VAT increase leads to steep retail price rises
Local players face growing competition from international brands in 2020
Consumers look for healthier ingredients
Moderate growth in constant value over forecast period
Private label brands likely to see retail volume growth as consumers increasingly price sensitive
Consumers are likely to switch to cheaper plain biscuits into the forecast period as recession hits
Table 62 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2016-2021
Table 63 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2016-2021
Table 64 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2016-2021
Table 65 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2017-2021
Table 67 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2018-2021
Table 68 NBO Company Shares of Sweet Biscuits: % Value 2017-2021
Table 69 LBN Brand Shares of Sweet Biscuits: % Value 2018-2021
Table 70 NBO Company Shares of Snack Bars: % Value 2017-2021
Table 71 LBN Brand Shares of Snack Bars: % Value 2018-2021
Table 72 NBO Company Shares of Fruit Snacks: % Value 2017-2021
Table 73 LBN Brand Shares of Fruit Snacks: % Value 2018-2021
Table 74 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2016-2021
Table 75 Distribution of Sweet Biscuits by Format: % Value 2016-2021
Table 76 Distribution of Snack Bars by Format: % Value 2016-2021
Table 77 Distribution of Fruit Snacks by Format: % Value 2016-2021
Table 78 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2021-2026
Table 79 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2021-2026
Table 80 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2021-2026
Table 81 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2021-2026

Savoury Snacks in Belarus

KEY DATA FINDINGS

Potato chips stat performer as students study remotely
Savoury snacks companies expected to invest heavily in social media and packaging promotion 2020
Potato chips leads, despite healthy lifestyle trend
Healthy constant value growth over forecast period
Players look to appeal to younger consumers through exotic flavours
Healthy living trend expected to hamper retail volume growth of savoury snacks in 2020
Summary 4 Other Savoury Snacks by Product Type: 2021
Table 82 Sales of Savoury Snacks by Category: Volume 2016-2021
Table 83 Sales of Savoury Snacks by Category: Value 2016-2021
Table 84 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021
Table 85 Sales of Savoury Snacks by Category: % Value Growth 2016-2021
Table 86 NBO Company Shares of Savoury Snacks: % Value 2017-2021
Table 87 LBN Brand Shares of Savoury Snacks: % Value 2018-2021
Table 88 Distribution of Savoury Snacks by Format: % Value 2016-2021
Table 89 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026
Table 90 Forecast Sales of Savoury Snacks by Category: Value 2021-2026
Table 91 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026
Table 92 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Pastilles, Gummies, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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