Sodiaal SA in Packaged Food

Company Profile

About This Report

Mar 2012

2011 saw Sodiaal enter into a new strategic partnership with General Mills, aimed at expanding the international range of Yoplait, the world’s second largest yoghurt brand. This profile analyses the opportunities available for Yoplait’s development, as well as considering the potential development of Sodiaal’s wider dairy business, which has been enhanced by the acquisition of Entremont.

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Sodiaal SA in Packaged Food

Euromonitor International's report on Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire) delivers a detailed strategic analysis of the company's business, examining its performance in the Baby food market and the global economy.

Company and market share data provide a detailed look at the financial position of Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire).

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sodiaal SA (Société de Diffusion Internationale Agro-alimentaire) provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Baby food research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts
SWOT: Sodiaal SA
Strategic objectives and challenges

Competitive Positioning

Developed market bias and intense competition constrain growth
Danone extends global lead
Leaders’ share remains unchanged

Market Assessment

Strong focus on dairy
Yoplait key to international expansion

Dairy Opportunities

Hard cheese potential in France
Domestic leader in milk
Long-life/UHT milk growth in North Africa
Potential to build on new cheese platform

Yoplait Opportunities

Sodiaal and General Mills subject to similar geographic limitations
Functional products driving yoghurt growth in key markets
Need for functional focus in the US
Limited opportunities in F rench yoghurt
Emerging market opportunities
Opportunity to build on General Mills’s broader ambitions in China

Baby Food Opportunities

Narrow focus in baby food

Brand Strategy

Core brands overlay diverse offer

Operations

Integration and control

Recommendations

Innovation and expansion