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Strategy Briefing

Soft Drinks 2010 Trends and Future Directions

31 pages, Apr 2011

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Following a trend of slowing sales performance in the recession-driven years of 2008 and 2009, global soft drinks sales saw a quick rebound in 2010. In this report, Euromonitor International will examine how future soft drinks performance will be influenced by organic growth potential in developing markets, what shifts in consumer demographics will do to future soft drinks demand, and which soft drinks manufacturers and categories might be poised to win further share.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Key findings

Global Performance

Soft drinks recovery in 2010

Western Europe falls to third in value spend

Smaller categories driving growth

Regional players have momentum

Billionaires club

Soft Drinks Categories

Carbonates rebound in 2010

Bottled water fortunes also improving

China and Russia are strong juice performers

Gatorade revamp begins to pay dividends

Are energy drinks reaching saturation? (Part 1)

Are energy drinks reaching saturation? (Part 2)

RTD tea is a high growth opportunity

Soft drinks key trends

Future Outlook

Carbonates show positive outlook

BRICs leading future juice growth

Bottled water opportunity more diffused

Asia and Western Europe lead future sports drinks sales

Future demographics favour older in Western Europe

Chinese potential will bring greater competition

Adult population growing in Latin America

Unlocking potential in the Middle East and Africa

A different picture for Middle East and Africa non-carbonates

Conclusion: Developed and developing

Report Definitions

Soft drinks definitions

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Megatrends

Strategy Briefing

Soft Drinks 2010 Trends and Future Directions

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Performance

Soft drinks recovery in 2010

Western Europe falls to third in value spend

Smaller categories driving growth

Regional players have momentum

Billionaires club

Soft Drinks Categories

Carbonates rebound in 2010

Bottled water fortunes also improving

China and Russia are strong juice performers

Gatorade revamp begins to pay dividends

Are energy drinks reaching saturation? (Part 1)

Are energy drinks reaching saturation? (Part 2)

RTD tea is a high growth opportunity

Soft drinks key trends

Future Outlook

Carbonates show positive outlook

BRICs leading future juice growth

Bottled water opportunity more diffused

Asia and Western Europe lead future sports drinks sales

Future demographics favour older in Western Europe

Chinese potential will bring greater competition

Adult population growing in Latin America

Unlocking potential in the Middle East and Africa

A different picture for Middle East and Africa non-carbonates

Conclusion: Developed and developing

Report Definitions

Soft drinks definitions

Why buy this report?

Want to find out more about this report?

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