Soft Drinks 2010 Trends and Future Directions

Introduction

Scope

Key findings

Global Performance

Soft drinks recovery in 2010

Western Europe falls to third in value spend

Smaller categories driving growth

Regional players have momentum

Billionaires club

Soft Drinks Categories

Carbonates rebound in 2010

Bottled water fortunes also improving

China and Russia are strong juice performers

Gatorade revamp begins to pay dividends

Are energy drinks reaching saturation? (Part 1)

Are energy drinks reaching saturation? (Part 2)

RTD tea is a high growth opportunity

Soft drinks key trends

Future Outlook

Carbonates show positive outlook

BRICs leading future juice growth

Bottled water opportunity more diffused

Asia and Western Europe lead future sports drinks sales

Future demographics favour older in Western Europe

Chinese potential will bring greater competition

Adult population growing in Latin America

Unlocking potential in the Middle East and Africa

A different picture for Middle East and Africa non-carbonates

Conclusion: Developed and developing

Report Definitions

Soft drinks definitions

---