The market is dominated by domestic suppliers, as imports account for 8.9% of total market size in 2022. Households drive market demand, with household spending representing 55.4% of total demand in 2022. Italy has the sixth largest market size for soft drinks regionally, with demand reaching USD6.5 billion in 2022. Coca-Cola HBC Italia Srl is the largest company in Italy, generating 17.9% of the industry’s total production value in 2022. The industry is fragmented, with the top five companies generating 46.0% of total production value in 2022. The total number of companies decreases in 2022, to 1,451 units. The costs of the industry decrease by 5% in 2022, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 11.4% of production value in 2022, the 10th highest regionally. The industry’s exports share increases in 2022 to 22.0% of total production output. With production value of USD5.7 billion, Italy accounts for 10.8% of the Western Europe total in 2022.
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This Euromonitor industrial report provides unique information on Soft Drinks in Italy: ISIC 1554. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Soft Drinks in Italy: ISIC 1554 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of food, beverages, and tobacco products.
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