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Strategy Briefing

Soft Drinks Global Industry Overview

47 pages, Mar 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report examines the outlook for the global soft drinks industry over the next five years. Recent performance and growth prospects are considered by category and region, including analysis of top performing companies and brands. This briefing also introduces five key trends shaping soft drinks industry development over the long term.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Sugar reduction stays the consumer’s number one health priority

Reducing the amount of total sugar (and calories from sugar)remains an acute consumer priority in both emerging and developed markets, with natural, less sweet formulations increasingly preferred.

Plant-based, premium tiers in brewed beverages demonstrate growth

In examining opportunities for high value soft drinks growth over the next five years, there is an accelerating preference for super-premium juices, plant waters and premium ready to-drink coffee and teas.

Impulse consumption declining as grocery retail shifts online

The migration to an omni-channel model of grocery retailing threatens the impulse, single-serve beverage occasion. Sustaining impulse moments as e-commerce grows is a core challenge for the industry’s innovation and distribution strategy.

Bottled water is the most important contributor to volume growth

Packaged water is sustaining volume growth in the soft drinks industry and offsetting declines in carbonates and juice. Finding value growth through functional, flavoured and sparkling options is important to global NPD and acquisitions.

Regional players in Asia threaten to take share from the major multinationals

The bulk of per capita growth will emerge from Asia and the MEA over the next five years. However, local and regional beverage players are taking share from established global brands via value- and flavour-focused USP's.

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Introduction

Scope

Examining five trends shaping soft drinks

Areas of opportunity

Global Outlook

Soft drinks in context

Growth despite the noise in global soft drinks

Soft drinks: per capita value sales by category

Asia, and the Middle East and Africa sustain global off-trade growth

Carbonates decline as water moves towards global leadership

Maturing energy drinks and premium potential in brewed beverages

Cold brew and indulgence sustain growth in RTD coffee

Consumer market development in China and India boosts volume

Bottled water takes an ever larger share of beverage occasions

Resolving the problem of impulse as e-commerce takes share

Scoring growth prospects for coconut and other plant waters

Leading Companies and Brands

Big brands cede ground as category portfolios grow

Proximity to the bottled water category dictates share gains in 2017

Case study: Coca-Cola aiming to ba lance its global portfolio

Regional bottled water producers the top growth stories in 2017

Top Five Trends Shaping the Industry

Megatrends and the soft drinks industry

Examining five trends shaping soft drinks

Healthy living: sugar reduction and preventative health in 2018

Healthy living: bottled water dominates the future basket

Premiumisation: plant-based, single-serve products sustain value

Shopping reinvented: sustaining impulse drinks

Shifting market frontiers: regional and local brands take on MNCs

Market Snapshots

Global snapshot of carbonates

Global snapshot of bottled water

Global snapshot of juice

Global snapshot of sports and energy drinks

Global snapshot of RTD tea

Global snapshot of RTD coffee

Global snapshot of concentrates

Global snapshot of Asian speciality drinks

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

Definitions

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Megatrends

Strategy Briefing

Soft Drinks Global Industry Overview

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Sugar reduction stays the consumer’s number one health priority

Plant-based, premium tiers in brewed beverages demonstrate growth

Impulse consumption declining as grocery retail shifts online

Bottled water is the most important contributor to volume growth

Regional players in Asia threaten to take share from the major multinationals

Want to find out more about this report?

Table of Contents

Introduction

Scope

Examining five trends shaping soft drinks

Areas of opportunity

Global Outlook

Soft drinks in context

Growth despite the noise in global soft drinks

Soft drinks: per capita value sales by category

Asia, and the Middle East and Africa sustain global off-trade growth

Carbonates decline as water moves towards global leadership

Maturing energy drinks and premium potential in brewed beverages

Cold brew and indulgence sustain growth in RTD coffee

Consumer market development in China and India boosts volume

Bottled water takes an ever larger share of beverage occasions

Resolving the problem of impulse as e-commerce takes share

Scoring growth prospects for coconut and other plant waters

Leading Companies and Brands

Big brands cede ground as category portfolios grow

Proximity to the bottled water category dictates share gains in 2017

Case study: Coca-Cola aiming to ba lance its global portfolio

Regional bottled water producers the top growth stories in 2017

Top Five Trends Shaping the Industry

Megatrends and the soft drinks industry

Examining five trends shaping soft drinks

Healthy living: sugar reduction and preventative health in 2018

Healthy living: bottled water dominates the future basket

Premiumisation: plant-based, single-serve products sustain value

Shopping reinvented: sustaining impulse drinks

Shifting market frontiers: regional and local brands take on MNCs

Market Snapshots

Global snapshot of carbonates

Global snapshot of bottled water

Global snapshot of juice

Global snapshot of sports and energy drinks

Global snapshot of RTD tea

Global snapshot of RTD coffee

Global snapshot of concentrates

Global snapshot of Asian speciality drinks

Regional snapshot: Asia Pacific

Regional snapshot: North America

Regional snapshot: Latin America

Regional snapshot: Western Europe

Regional snapshot: Middle East and Africa

Regional snapshot: Eastern Europe

Regional snapshot: Australasia

Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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