The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2016
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Economic uncertainty in key emerging markets and an increasingly global consumer demand for healthier beverage options are creating radical changes in the soft drinks industry. Water is the main driver of volume growth in almost all markets, while premium, natural, healthy and functional products are creating new value opportunities that cross traditional category lines.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Despite volatility in leading markets and an accelerating trend towards healthier beverage options, the global soft drinks industry demonstrated stable volume growth in 2015.
A slowdown in key emerging markets -which have been the engine of soft drinks volume growth over the past decade -may have short-term consequences for the industry. High-value emerging categories and occasions in profitable developed markets take on more importance for the industry.
In the simplest terms, bottled water is sustaining the soft drinks industry. The vast majority of all global RTD volume growth experienced in 2014-2015 was the result of packaged bottled water sales. Premium brands and enhanced waters are creating value opportunities in this category.
Carbonated soft drinks are in a tail spin. Global growth reached its lowest point of the historic review period in 2015. Consumers are flocking to waters, teas and alternative beverage options perceived as both healthy and natural. Major carbonates brand owners are making investments in still brand portfolios.
The tepid growth of large, high per capita developed markets and roller coaster ride of emerging market beverages has placed more emphasis on the market opportunities of the future. Markets in Southeast Asia, the Middle East and Africa will be an important part of volume growth over the long term.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.