Gujarat being a dry state, the city offers a plethora of unique beverages to appeal to the taste buds of both Millennials and Baby Boomers. Millennials enjoy the wide variety of flavoured coffee available in the city including alcohol-inspired coffee and fusion drinks. The city also offers very unique traditional drinks including aam ras, piyush, thandai and komal. To cater to the evolving preferences of the customers, brand manufacturers keep innovating with these traditional drinks and offer n
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Coffee bars and tea lounges are popular hangout places for young people in Ahmedabad. These places offer a wide array of unique flavours of coffee and tea.Alcohol-flavoured coffee is very popular and unique in the city. The flavoured coffee and tea powders are also available for sale. Some of these companies sell these products in modern retail stores in India.
People in Ahmedabad prefer traditional drinks over other beverages. These drinks are an integral part of their diet. Popular choices include chach, jal jeera, aampannah and soda. People consume these beverage by preparing it at home and as well as from restaurants. These brands are also available in retail outlets across the country.
People indulge in various beverages based on the season and the festival. The consumption pattern has cultural significance as well as associated vital vitamins and minerals needed for each season. For example, ukalo is a key hot beverage consumed during winter which is known to improve the immune system.
The evolution of traditional beverages is very unique to Ahmedabad. Traditional beverages have undergone minor changes in terms of ingredient and packaging to be relevant among Millennials. A few beverage start-ups have introduced sugar- free versions and fusion-based juices by adding super fruits to sugar cane juice and lemonade and packaged them in RTD bottle formats.