Soft Drinks in Bangalore

July 2017

Bangalore has the largest number of fresh fruit juice shops in the country. The city’s residents are ardent coffee drinkers. Freshly-brewed filter coffee is preferred over tea in most of the traditional households. The city is also one of the largest consumers of packaged drinking water due to water scarcity. An evolving trend is the state government’s initiatives for promoting innovation in the city. One such innovation backed by government is the juice made from cashew apple, the drink is popu

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Overview
Table of Contents

Our Soft Drinks highlights the most recent trends and developments in 6 major industries. This major new product line analyses business opportunities and challenges that exist for these industries at a city market level.

Introduction

Bangalore: Population growth prompted by migration

Consumer profile: Traditional, cosmopolitan, preference for natural

Beverage consumption patterns

Key findings

Local juice shops fuel demand for natural beverages

Cost effectiveness and traditional values remain important

Large proportion of coffee consumed in unpackaged format

Branded and regional players attract the coffee-drinking population

Water scarcity in Bangalore fueling growth of bottled water

Heavy consumption of packaged drinking water will continue

New product developments supported by the government

Shankar Group of Companies - Bindu Fizz Jeera Masala

Juicemaker

Cothas Coffee Co

Key takeaways

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