Soft Drinks in Belarus

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Belarus, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Belarus report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Belarus?
  • To what extent are health considerations impacting consumption of Soft Drinks in Belarus?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Belarus?
  • Which are the leading brands in Soft Drinks in Belarus?
  • What potential exists for multinational or domestic soft drinks companies to expand in Belarus?
  • How are products distributed in Soft Drinks in Belarus?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Belarus

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Carbonates in Belarus

KEY DATA FINDINGS

Price sensitivity reshaping consumption habits
Pandemic accelerates reduced sugar trend
Off trade trends define carbonates consumption
Leading brands threatened by cheaper alternatives
Functionality may offer opportunity
Category leaders under threat, as window opens for smaller players
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026

Juice in Belarus

KEY DATA FINDINGS

Economic woes, high prices, see consumers trade down in juices
Health, natural positioning supports juice demand
Product development restricted by weaker demand
Sales set to be hit by price-sensitive consumers trading down in forecast period
Juice faces rising competition from alternatives and needs to differentiate
On-trade could be prime channel for product development over the forecast period
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Belarus

KEY DATA FINDINGS

Sustainability and price sensitivity reshaping bottled water patterns
Health trends sustain demand for still bottled water
Manufacturers trapped by rising costs, consumer habits
Opportunity in underdeveloped category, as consumer interest and awareness grows
Tap water could be target for manufacturers
Foodservice recovery set to be complete by end of review period
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Belarus

Sales remain negligible

Energy Drinks in Belarus

KEY DATA FINDINGS

Age restrictions on sale see 2021 growth slow, but normalisation trends support sales
Energy drinks suffering from poor perceptions
Competitive environment spurs product development
Under-18 ban may force rethink, but also opens opportunity
Struggle to build prices
Energy drinks set to see new players, but shifting retail patterns favours old guard
Table 77 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 78 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Belarus

KEY DATA FINDINGS

Affordability of concentrates sees sales surge
Offer of function and better health positioning attract consumers post-pandemic
Concentrates remain conservative, limited to off-trade
Consumer’s trading down may give producers wider scope
Scope for innovation in new H&W trends
Marketing, innovation spending could bear fruit in current soft drink environment
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 90 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Belarus

KEY DATA FINDINGS

Growth slows as consumer incomes tighten
Health trends help support RTD demand
Competitive environment heats up
Price positions threaten future growth
Foodservice may be best arena for growing awareness
Still substantial room for product development in RTD tea
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 104 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Belarus

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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