Soft drinks in Belarus recorded single-digit off-trade volume growth in 2018 thanks to an increasing product range, wider availability, new launches and marketing and advertising support. Bottled water continued to be the major driver of volume sales as more local consumers opted for bottled water over tap water.
Various trends affected the volume sales of soft drinks in Belarus in 2018. For example, busy lifestyles and thus rising on-the-go consumption fuelled greater interest in more convenient pack sizes, such as 250ml, 330ml and 550ml.
The competitive landscape in soft drinks in Belarus saw no major changes in 2018. Every soft drinks category had strong players.
2018 continued to witness a great deal of new product development from both local and foreign manufacturers, which sought to offer consumers a wide range of products, particularly with stronger health credentials. Carbonates saw a growing number of healthier options, such as sugar-free Pepsi Wild Cherry from PepsiCo, Light Lidski Kvas Letny from Lidskoe Pivo and Nice lemonade mixes, which contain juice and are sugar-free.
Over the forecast period the soft drinks industry in Belarus is expected to record a stronger performance when compared to that of the review period. Growth will be supported by a slight rise in consumers’ disposable incomes.
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This industry report originates from Passport, our Soft Drinks market research database.