Executive Summary

Mar 2019
Soft drinks posts a poor performance in 2018

In 2018, soft drinks in Bosnia-Herzegovina posted a decline in both total volume and current value terms, thus registering a poorer performance than the review period average. The main factors impacting the market included the weather, seasonality, the economic climate, new product development, advertising campaigns and wholesale and retailing trends.

Weather the strongest factor affecting soft drinks in 2018

A key factor impacting the soft drinks industry in Bosnia-Herzegovina in 2018 was the weather. Following an extremely hot and long summer in 2017, 2018 saw a lot of rain and temperatures which rarely exceeded 30 degrees Celsius.

Coca-Cola leverages consumer loyalty to improve its negotiating power

Two manufacturers together accounted for more than half of off-trade soft drinks volume sales in 2018, and slightly less in value terms. Sarajevski Kiseljak remained the leading player in volume terms and Coca-Cola HBC in value terms.

Vitinka’s Rooster is the most notable new launch of 2018

2018 witnessed several interesting new launches, which were able to shake up and contribute significantly to the overall performance of their respective categories. Carbonates saw the launch of a very unusual flavour combination, Sprite Cucumber from Coca-Cola, with this being a brand extension of the somewhat forgotten Sprite brand.

Issues to address over the forecast period

Soft drinks in Bosnia-Herzegovina is set to face an increasingly complex environment over the forecast period. While rising disposable incomes and an increasingly consumption-driven culture in the country will drive sales, there are many issues which are likely to continue to hamper growth.

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Soft Drinks in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Soft Drinks in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Soft drinks posts a poor performance in 2018
Weather the strongest factor affecting soft drinks in 2018
Coca-Cola leverages consumer loyalty to improve its negotiating power
Vitinka’s Rooster is the most notable new launch of 2018
Issues to address over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bottled Water in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Rainy and cool summer weather affects demand for bottled water
On-trade consumption also affected by the weather
Functional bottled water the best performer in the off-trade

COMPETITIVE LANDSCAPE

Agrokor dominates bottled water
Vitinka records the strongest increase in share
International brands have only a negligible presence

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 31 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Rainy and cool summer weather affects demand for carbonates
Carbonates records positive growth in the on-trade
New launches drive sales of lemonade/lime

COMPETITIVE LANDSCAPE

Coca-Cola continues to dominate carbonates
Sprite and Coca-Cola Zero Sugar drive growth
Sky and Cockta the only local brands present

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 46 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 50 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 51 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Healthiness issue affects concentrates
Powder concentrate value sales continue to grow in the on-trade
Weather affects the performance of concentrates

COMPETITIVE LANDSCAPE

Atlantic Grupa continues to dominate concentrates
Fructal benefits from a strong brand image
Domestic player Frukta Trade benefits from its own grocery chain

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 63 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Bosnia-Herzegovina

HEADLINES

PROSPECTS

New launches help drive sales
Rising interest in energy drinks in the on-trade
Unlocking the potential of energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to dominate energy drinks
Rooster launch proves hugely successful in 2018
Bruce Willis endorses Hell Energy

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 79 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Healthiness is a major issue for juice
Juice grows in the on-trade but faces pressure from freshly squeezed juices and smoothies
100% juice the best performing category at the end of the review period

COMPETITIVE LANDSCAPE

Nectar remains the leading player in juice
Fructal the best performing brand in 2018
Narrow range of international brands in juice

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 91 Off-trade Sales of Juice by Category: Value 2013-2018
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 96 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Bosnia-Herzegovina

HEADLINES

PROSPECTS

RTD coffee benefits from widening availability and consumer awareness
RTD coffee not yet available in the on-trade
Tapping into new consumer groups

COMPETITIVE LANDSCAPE

Nestlé continues to dominate RTD coffee
Regional player focuses on iced coffee niche
Rauch ranks a distant second

CATEGORY DATA

Table 102 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 103 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Fuze replaces Nestea
On-trade consumers order RTD tea as a generic drink
Shifting focus from fruit/flavour to tea type

COMPETITIVE LANDSCAPE

Agrokor leads RTD tea
Coca-Cola introduces Fuze
Trend towards healthy RTD tea

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 120 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Shift in distribution in sports drinks
Sports drinks not available in the on-trade
Benefits of associating sports drinks with sports nutrition

COMPETITIVE LANDSCAPE

Distribution through the leading grocery chains proves costly
Category could see the emergence of a new “big” brand
Regional brands lack consumer trust

CATEGORY DATA

Table 126 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 127 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 128 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 129 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 134 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 135 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 136 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 137 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023