In 2018, soft drinks in Bosnia-Herzegovina posted a decline in both total volume and current value terms, thus registering a poorer performance than the review period average. The main factors impacting the market included the weather, seasonality, the economic climate, new product development, advertising campaigns and wholesale and retailing trends.
A key factor impacting the soft drinks industry in Bosnia-Herzegovina in 2018 was the weather. Following an extremely hot and long summer in 2017, 2018 saw a lot of rain and temperatures which rarely exceeded 30 degrees Celsius.
Two manufacturers together accounted for more than half of off-trade soft drinks volume sales in 2018, and slightly less in value terms. Sarajevski Kiseljak remained the leading player in volume terms and Coca-Cola HBC in value terms.
2018 witnessed several interesting new launches, which were able to shake up and contribute significantly to the overall performance of their respective categories. Carbonates saw the launch of a very unusual flavour combination, Sprite Cucumber from Coca-Cola, with this being a brand extension of the somewhat forgotten Sprite brand.
Soft drinks in Bosnia-Herzegovina is set to face an increasingly complex environment over the forecast period. While rising disposable incomes and an increasingly consumption-driven culture in the country will drive sales, there are many issues which are likely to continue to hamper growth.
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This report originates from Passport, our Soft Drinks research and analysis database.
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