In 2018, soft drinks in Bosnia-Herzegovina posted a decline in both total volume and current value terms, thus registering a poorer performance than the review period average. The main factors impacting the market included the weather, seasonality, the economic climate, new product development, advertising campaigns and wholesale and retailing trends.
A key factor impacting the soft drinks industry in Bosnia-Herzegovina in 2018 was the weather. Following an extremely hot and long summer in 2017, 2018 saw a lot of rain and temperatures which rarely exceeded 30 degrees Celsius.
Two manufacturers together accounted for more than half of off-trade soft drinks volume sales in 2018, and slightly less in value terms. Sarajevski Kiseljak remained the leading player in volume terms and Coca-Cola HBC in value terms.
2018 witnessed several interesting new launches, which were able to shake up and contribute significantly to the overall performance of their respective categories. Carbonates saw the launch of a very unusual flavour combination, Sprite Cucumber from Coca-Cola, with this being a brand extension of the somewhat forgotten Sprite brand.
Soft drinks in Bosnia-Herzegovina is set to face an increasingly complex environment over the forecast period. While rising disposable incomes and an increasingly consumption-driven culture in the country will drive sales, there are many issues which are likely to continue to hamper growth.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:
The Soft Drinks in Bosnia and Herzegovina market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.