Soft Drinks in Guangzhou

Chow cha culture brings prosperity to tea drinking habits

Deeply influenced by Chow cha culture, tea is taken as the first priority when facing drinking choices by local people, even during daily life other than breakfast. Furthermore, classic black tea, such as Pu’er, gains more favour than green tea due to its milder and warmer effect on stomach.

The demand for detoxification leads to high preference for herbal tea and plant-based drinks

Mainly due to the local humid and hot weather, local people severely suffer from excessive internal heat and the related diseases. Hence, not from the taste perspective but from the medical value angle, Chinese herbal tea and plant-based drinks show high penetration in Guangzhou.

Cantonese desserts largely inspire dessert drinks

Abundant Cantonese desserts and drinks, ranging from Guangdong to Hong Kong, constitute a part of dietary culture in Guangzhou. As a result, dessert drinks offering portability are invented thanks to the easy transform, and now are widely distributed. Yang Zhi Gan Lu is an typical example.

Sarsae competes with Coca-cola and other giants in carbonates

Featuring special taste, Sarsae can be hardly accepted in other regions of China. However, it manages to compete with other carbonate products in Guangzhou mainly thanks to the strong consumer loyalty accumulated long before the entry of giants and the novelty built among the young.