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City Market Report

Soft Drinks in Guangzhou

18 pages, Mar 2018

US$375

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The dietary culture in Guangzhou has a huge impact on NAD products, namely the Chow cha culture ( morning tea)and ha ng cha culture afternoon tea). The former greatly promotes the tea drinking habit and the latter derives a number of dessert drinks including Yang Zhi Gan Lu and Guiling Jelly. Another substantial influential factor is health benefits which boosts the market of Chinese herbal tea and plant-based drinks. Last but not least, the close relationship with the city memory and novelty p

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Chow cha culture brings prosperity to tea drinking habits

Deeply influenced by Chow cha culture, tea is taken as the first priority when facing drinking choices by local people, even during daily life other than breakfast. Furthermore, classic black tea, such as Pu’er, gains more favour than green tea due to its milder and warmer effect on stomach.

The demand for detoxification leads to high preference for herbal tea and plant-based drinks

Mainly due to the local humid and hot weather, local people severely suffer from excessive internal heat and the related diseases. Hence, not from the taste perspective but from the medical value angle, Chinese herbal tea and plant-based drinks show high penetration in Guangzhou.

Cantonese desserts largely inspire dessert drinks

Abundant Cantonese desserts and drinks, ranging from Guangdong to Hong Kong, constitute a part of dietary culture in Guangzhou. As a result, dessert drinks offering portability are invented thanks to the easy transform, and now are widely distributed. Yang Zhi Gan Lu is an typical example.

Sarsae competes with Coca-cola and other giants in carbonates

Featuring special taste, Sarsae can be hardly accepted in other regions of China. However, it manages to compete with other carbonate products in Guangzhou mainly thanks to the strong consumer loyalty accumulated long before the entry of giants and the novelty built among the young.

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Scope

Guangzhou : important foreign trading port in South China

Consumer Profile: health-oriented, multi-cultural and flavor-driven

A Typical Day

Key findings

Chow cha culture greatly promotes the habit of drinking tea

Black tea enjoys high preference thanks to the health benefits

The detoxication effect boosts the demand for Chinese herbal tea

Plant-based drinks are well received thanks to healthy concept

Dessert dishes inspire drinking product offerings

Hong Kong style ha ng cha enriches the drinking products

Sarsae leads the carbonates with strong customer loyalty

Added value drives the sarsae market expansion

Guangzhou Wanglaoji Pharmaceutical Co Ltd

Guangzhou Xiangxue Pharmaceutical Co Ltd

Shenzhen Shenhui Co Ltd

Key Takeaways

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Euromonitor International

Euromonitor International

Megatrends

City Market Report

Soft Drinks in Guangzhou

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Chow cha culture brings prosperity to tea drinking habits

The demand for detoxification leads to high preference for herbal tea and plant-based drinks

Cantonese desserts largely inspire dessert drinks

Sarsae competes with Coca-cola and other giants in carbonates

Want to find out more about this report?

Table of Contents

Scope

Guangzhou : important foreign trading port in South China

Consumer Profile: health-oriented, multi-cultural and flavor-driven

A Typical Day

Key findings

Chow cha culture greatly promotes the habit of drinking tea

Black tea enjoys high preference thanks to the health benefits

The detoxication effect boosts the demand for Chinese herbal tea

Plant-based drinks are well received thanks to healthy concept

Dessert dishes inspire drinking product offerings

Hong Kong style ha ng cha enriches the drinking products

Sarsae leads the carbonates with strong customer loyalty

Added value drives the sarsae market expansion

Guangzhou Wanglaoji Pharmaceutical Co Ltd

Guangzhou Xiangxue Pharmaceutical Co Ltd

Shenzhen Shenhui Co Ltd

Key Takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

City Market Report

Soft Drinks in Guangzhou

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Chow cha culture brings prosperity to tea drinking habits

The demand for detoxification leads to high preference for herbal tea and plant-based drinks

Cantonese desserts largely inspire dessert drinks

Sarsae competes with Coca-cola and other giants in carbonates

Want to find out more about this report?

Table of Contents

Scope

Guangzhou : important foreign trading port in South China

Consumer Profile: health-oriented, multi-cultural and flavor-driven

A Typical Day

Key findings

Chow cha culture greatly promotes the habit of drinking tea

Black tea enjoys high preference thanks to the health benefits

The detoxication effect boosts the demand for Chinese herbal tea

Plant-based drinks are well received thanks to healthy concept

Dessert dishes inspire drinking product offerings

Hong Kong style ha ng cha enriches the drinking products

Sarsae leads the carbonates with strong customer loyalty

Added value drives the sarsae market expansion

Guangzhou Wanglaoji Pharmaceutical Co Ltd

Guangzhou Xiangxue Pharmaceutical Co Ltd

Shenzhen Shenhui Co Ltd

Key Takeaways

Why buy this report?

Want to find out more about this report?

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