Soft Drinks in Hangzhou

Key findings

Green tea and osmanthus tea receive a great deal of attention

As Hangzhou is the origin of Longjing tea, local people embrace the long history of tea culture and enjoy drinking tea. Enjoying tea has become a form of meditation to the majority of people in Hangzhou who want to change the fast pace of life; downshifting even for just a short while.

Local brands penetrate the market with dynamic ranges of products

Local non-alcoholic brands compete by providing vast ranges of product options through a wide network of distribution channels. They launch new products in the market, sometimes through innovative modes of retailing to attract the attention of the younger generation.  

RTD tea becomes an emerging trend

Herbal tea is nutrient-rich, with a record of providing healthy medicinal benefits for physiological processes. The increasing popularity of herbal tea contributed to rising demand and created the trend of ready-to-drink tea. To capture young tea-lovers, RTD milk tea saw the proactive launch of new products in the market.

Demand for juice and bottled water keep growing

Consumers are becoming more health- and fitness-conscious, with surging demand for juice and bottled water for healthier lifestyles due to their low calories. Furthermore, consumers are paying more attention to the origin of bottled water, which offers opportunities to premium brands containing natural elements.