Soft Drinks in Indore

Key findings

High tea consumption on a daily basis

Like any other North Indian city, tea is a popular, traditional drink among the masses in Indore. Retail stores in the city have a large assortment of tea variants in response to consumers’ growing willingness to experiment with new tastes. Over time the evergreen mud pot tea has undergone flavour reinvention where combinations such as paan tea, rose tea, chocolate tea and irani tea have emerged as a popular choice among the young population.

Popularity of fresh juice remains

Juice stalls and carts selling fresh beverages are present across the city and illustrate Indore’s preferences for liquid refreshments. Mixed juice, apple juice, mango shake, shikanji, sugar cane juice, lassi and many other flavours are widely available. The demand for such fresh juice persists across the city and accelerates sharply during the long, hot summers.

Increased consumption of packaged juices

The love for juices has seeped into packaged juices as well and those who want to consume juice at home and desire convenience, often buy packaged juices widely available in retail stores. It has been observed that consumers in Indore are making healthy choices in their beverage consumption; therefore, the demand for fibre-enriched juices and no sugar juices is increasing.

Carbonates and other soft drinks enjoy significant space

Carbonates are the most popular choice of beverage among people, especially during the summer. The presence of a large number of students further expands the demand for carbonates in the city. Consumers serve carbonates to guests, at parties and get-togethers. Carbonates are easily available in both modern and traditional outlets.