Soft Drinks in Kolkata

City Market Report

About This Report

Dec 2017

Kolkata, referred to as the “City of Joy” enjoys high tea consumption. Wide presence of tea gardens across the state has created a strong liking towards tea among the locals. Purchasing tea in unpacked form rather than packagedw was more common in the city. Additionally, locals also have a strong affinity towards traditional flavours such as raw mango (aam pora) and other powdered and liquid concentrates.

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Soft Drinks in Kolkata

Our Soft Drinks City level reports highlights the most recent trends and developments in Kolkata, and contrast these with India as a whole. 

This major new report series refines our data and analysis further to city level trends, helping you examine  business opportunities and challenges that exist for these industries at a city market level.

Introduction
Kolkata: So-called City of Joy
Consumer profile : traditional, low per capita income, laid back
Beverage consumption patterns
Key findings
Demand for unpackaged tea is high in the city
Kolkata is a city addicted to tea
Retail sales of prepared beverages are very high across the city
Unpackaged drinks continue to be popular due to at-home consumption
Concentrates are popular beverage choice in the city
Concentrates preference driven by the weather and hygiene
Traditional drink choices remain key preference among consumers
Natural drinks preferred for taste and cooling effect
Duncans Industries Limited
Makaibari Tea & Trading Co Pvt Ltd
Ralli Singh Private Limited
Key takeaways