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Country Report

Soft Drinks in

Soft Drinks in Macedonia

65 pages, Mar 2018

US$2,100

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Executive Summary

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Soft drinks continues to grow in 2017 but economic factors limit its growth potential

Soft drinks achieved solid retail volume and current retail value growth in 2017, in line with the overall economic growth of the country. Despite the recent political crisis, Macedonia’s economy maintained healthy moderate growth.

Bottled water the best performer

Bottled water performed best in 2017, thanks to continued strong retail volume demand for still and carbonated bottled water. This was driven by the growing perception that the quality and safety of tap water were compromised, especially in larger towns.

Domestic manufacturers dominate most soft drinks categories

Domestic manufacturers dominated soft drinks almost entirely, both in retail value and volume terms. Some leading players manufacture soft drinks, especially carbonates and juice, under licence from the largest global players within soft drinks.

Significant number of key new product launches

The general trend of new launches continued. One of the most active categories was juice drinks, within which the most notable new launches included Primavera from Serbian company Fruvita doo, Limona from Swiss company LVN Beverages GmbH and Juicy Fruits from Croatian company Stanic Beverages doo.

Stronger retail value growth expected

Soft drinks is set to continue to register stable growth over the over the forecast period and outperform the projected GDP growth of the country thanks to continued innovation and launches of more added-value brands. While energy drinks is set to be the fastest-growing category in retail volume terms, bottled water is set to be the best performer among the larger categories.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Macedonia for free:

The Soft Drinks in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Macedonia?
What are the major brands in Macedonia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Macedonia

EXECUTIVE SUMMARY

Soft drinks continues to grow in 2017 but economic factors limit its growth potential

Bottled water the best performer

Domestic manufacturers dominate most soft drinks categories

Significant number of key new product launches

Stronger retail value growth expected

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bottled Water in Macedonia

HEADLINES

PROSPECTS

Tap water generally safe but quality increasingly a concern

Inbound tourism and convenience additionally boost growth

Environmental concerns will contribute to growth

COMPETITIVE LANDSCAPE

Domestic soft drinks manufacturer Kozuvchanka leads

Proximity to consumers benefits domestic players

Some regional and negligible international bottled water brands presence

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Macedonia

HEADLINES

PROSPECTS

Health and wellness trend unable to boost low calorie cola carbonates

Carbonates most significant soft drinks in the foodservice channel

Negative publicity to limit growth of carbonates

COMPETITIVE LANDSCAPE

The manufacturer of The Coca-Cola Company brands leads carbonates in 2017

Domestic manufacturers dominate carbonates

The Coca-Cola Company and PepsiCo lead among international players

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Macedonia

HEADLINES

PROSPECTS

Liquid concentrates continues to decline

Price-sensitive consumers stick to concentrates and continue to economise

More manufacturers to shift to powder concentrates

COMPETITIVE LANDSCAPE

Fruktal Mak doo leads liquid concentrates

Atlantic Trade Skopje dooel leads powder concentrates

Once-leading liquid concentrates brand Safari no longer available

Concentrates conversions

CATEGORY DATA

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Macedonia

HEADLINES

PROSPECTS

Sales higher through foodservice channel

No longer just a drink for young consumers

Strongest performer in soft drinks

COMPETITIVE LANDSCAPE

Red Bull still dominant

Domestic and regional brands have minimal presence

Serbian and Polish companies maintain modest presence

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 79 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Macedonia

HEADLINES

PROSPECTS

Trading down and economising strengthen juice drinks

Health and wellness trend benefits not from concentrate 100% juice

Stable growth in 100% juice and juice drinks to benefit overall category

COMPETITIVE LANDSCAPE

Vivaks DPPU leads

Domestic companies dominant

Proximity a key competitive factor

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 91 Off-trade Sales of Juice by Category: Value 2012-2017
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Macedonia

HEADLINES

PROSPECTS

Low purchasing power and limited distribution impede growth

Lack of brands

Strong future per capita growth potential in foodservice and retail channels

COMPETITIVE LANDSCAPE

Croatian company Vindija dd leads in retail volume terms

Nestlé Adriatik Makedonija dooel the leader in retail value terms

RTD coffee the exclusive domain of international players

CATEGORY DATA

Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Macedonia

HEADLINES

PROSPECTS

Still RTD tea the only active category

Younger consumers generally prefer RTD tea to carbonates and juice

Foodservice to outperform retail channel

COMPETITIVE LANDSCAPE

Vivaks DPPU leads in retail volume terms

Nestlé Adriatik Makedonija dooel leads in retail value terms

All major domestic soft drinks manufacturers launched RTD tea brands

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 118 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 120 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Macedonia

HEADLINES

PROSPECTS

Sports professionals and enthusiasts the main consumers

Easily substitutable sports drinks brands maintain limited presence

Sports drinks to outperform most soft drinks categories

COMPETITIVE LANDSCAPE

Croatian company Vindija dd leads

Previously second-ranked Sola Isosport brand not present in 2017

Sports drinks highly concentrated

CATEGORY DATA

Table 126 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 127 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 128 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 129 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 134 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 136 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks continues to grow in 2017 but economic factors limit its growth potential

Bottled water the best performer

Domestic manufacturers dominate most soft drinks categories

Significant number of key new product launches

Stronger retail value growth expected

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Overview

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Table of Contents

Soft Drinks in Macedonia

EXECUTIVE SUMMARY

Soft drinks continues to grow in 2017 but economic factors limit its growth potential

Bottled water the best performer

Domestic manufacturers dominate most soft drinks categories

Significant number of key new product launches

Stronger retail value growth expected

MARKET DATA

SOURCES

Bottled Water in Macedonia

HEADLINES

PROSPECTS

Tap water generally safe but quality increasingly a concern

Inbound tourism and convenience additionally boost growth

Environmental concerns will contribute to growth

COMPETITIVE LANDSCAPE

Domestic soft drinks manufacturer Kozuvchanka leads

Proximity to consumers benefits domestic players

Some regional and negligible international bottled water brands presence

CATEGORY DATA

Carbonates in Macedonia

HEADLINES

PROSPECTS

Health and wellness trend unable to boost low calorie cola carbonates

Carbonates most significant soft drinks in the foodservice channel

Negative publicity to limit growth of carbonates

COMPETITIVE LANDSCAPE

The manufacturer of The Coca-Cola Company brands leads carbonates in 2017

Domestic manufacturers dominate carbonates

The Coca-Cola Company and PepsiCo lead among international players

CATEGORY DATA

Concentrates in Macedonia

HEADLINES

PROSPECTS

Liquid concentrates continues to decline

Price-sensitive consumers stick to concentrates and continue to economise

More manufacturers to shift to powder concentrates

COMPETITIVE LANDSCAPE

Fruktal Mak doo leads liquid concentrates

Atlantic Trade Skopje dooel leads powder concentrates

Once-leading liquid concentrates brand Safari no longer available

Concentrates conversions

CATEGORY DATA

Energy Drinks in Macedonia

HEADLINES

PROSPECTS

Sales higher through foodservice channel

No longer just a drink for young consumers

Strongest performer in soft drinks

COMPETITIVE LANDSCAPE

Red Bull still dominant

Domestic and regional brands have minimal presence

Serbian and Polish companies maintain modest presence

CATEGORY DATA

Juice in Macedonia

HEADLINES

PROSPECTS

Trading down and economising strengthen juice drinks

Health and wellness trend benefits not from concentrate 100% juice

Stable growth in 100% juice and juice drinks to benefit overall category

COMPETITIVE LANDSCAPE

Vivaks DPPU leads

Domestic companies dominant