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Country Report

Soft Drinks in

Soft Drinks in Russia

Jan 2021

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Executive Summary

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COVID-19 impact on soft drinks

Total soft drinks volumes declined in the Russian market in 2020 due primarily to the negative impact of COVID-19 and measures to limit the spread of the disease. On-trade sales were hit by the closure of foodservice establishments during the state of emergency implemented from April to June, while off-trade sales were adversely affected by the reduction in opportunities for impulse purchases and on-the-go consumption resulting from home seclusion and the rise in remote working.

COVID-19 country impact

Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.

Company response

PepsiCo Holdings OOO remained the largest player in the Russian soft drinks market in 2020 and, indeed, extended its lead during the year as it benefited from its leading position in the relatively strongly performing energy drinks category, as well as making gains in areas such as carbonates. Major players such as PepsiCo benefited from strong, trusted brands during a period of consumer uncertainty, as well as extensive distribution through strongly performing channels such as convenience stores and e-commerce.

Retailing shift

The COVID-19 crisis led to notable shifts in consumer shopping patterns during 2020, with consumers turning to channels such as convenience stores and supermarkets because such outlets tend to be closer to home and were therefore considered convenient and safe to visit during the pandemic. E-commerce was the channel to benefit most from changes to consumer behaviour resulting from the COVID-19 pandemic.

Foodservice vs retail split

Foodservice experienced a marked decline in soft drinks volumes in 2020 as it suffered from the closure of bars, cafés, restaurants and nightclubs during the lockdown implemented from April to June. Moreover, consumer concerns about the ongoing threat from COVID-19 and the necessity for foodservice players to restrict operations in order to reduce the risk of viral transmission continued to dampen sales even after on-trade establishments were allowed to reopen.

What next for soft drinks?

As the immediate threat from COVID-19 diminishes, both on-trade and off-trade channels are expected to see soft drinks sales recover. The return to hectic consumer lifestyles is set to revive opportunities for on-the-go consumption and impulse purchases through off-trade outlets.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Soft Drinks in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Russia?
What are the major brands in Russia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Russia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Russia

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Russia

KEY DATA FINDINGS

2020 IMPACT

Consumers shift to larger pack sizes

Consumer interest in reduced sugar carbonates

Major multinationals continue to dominate

RECOVERY AND OPPORTUNITIES

Health and wellness trend expected to reassert itself

Challenging economic conditions to influence demand

E-commerce expected to remain strong

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 57 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Russia

KEY DATA FINDINGS

2020 IMPACT

Juice benefits from naturally healthy positioning and demand for immunity boosting products

Switch to less expensive products

Leaders lose share

RECOVERY AND OPPORTUNITIES

Lasting economic impact

Gradual on-trade recovery, while promotional activity set to support off-trade growth

Consumers look for a balance between health benefits and price

CATEGORY DATA

Table 58 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 59 Off-trade Sales of Juice by Category: Value 2015-2020
Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 61 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 62 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 63 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 64 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 65 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 66 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 67 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 68 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 69 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 70 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 71 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 72 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Russia

KEY DATA FINDINGS

2020 IMPACT

A year of mixed fortunes

Concerns about plastic waste posing a growing threat

Leaders gain share

RECOVERY AND OPPORTUNITIES

Return to growth in both on-trade and off-trade, but obstacles remain

Functional bottled water to see significant growth

Manufacturers expected to increase commitment to health-orientated products

CATEGORY DATA

Table 73 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 74 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 75 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 76 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 78 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 79 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 80 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 81 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 82 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 84 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Russia

KEY DATA FINDINGS

2020 IMPACT

Challenging environment for sports drinks

Sports drinks suffers from consumer focus on essential spending

Leader experiences further share erosion

RECOVERY AND OPPORTUNITIES

Recovery expected as consumers take up sporting activity

Health and wellness trend presents challenges as well as opportunities

Difficult economic conditions to maintain shift towards smaller brands

CATEGORY DATA

Table 85 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 86 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 87 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 88 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 89 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 91 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 92 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 93 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 94 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 95 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 96 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Russia

KEY DATA FINDINGS

2020 IMPACT

Energy drinks sees continued strong growth

Rise in at-home consumption

PepsiCo maintains share growth

RECOVERY AND OPPORTUNITIES

Continued, but slower, growth

Increasing manufacturer investment set to raise consumer awareness

Challenges ahead

CATEGORY DATA

Table 97 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 98 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Russia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on concentrates

Liquid concentrates struggles to find a compelling positioning

Distribution strength and affordability key in concentrates

RECOVERY AND OPPORTUNITIES

Stagnation ahead

Out of step with health and wellness trend

Economic conditions likely to impede expansion of the consumer base

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 109 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 111 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 112 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 113 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 114 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 115 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 116 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 117 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 118 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 119 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 120 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 121 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 122 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 123 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 124 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 125 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 126 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Russia

KEY DATA FINDINGS

2020 IMPACT

Decline in both on-trade and off-trade

Lack of distinctive positioning and consumer awareness

Nestea continues recovery

RECOVERY AND OPPORTUNITIES

RTD tea not expected to recover fully by 2025

Manufacturer effort required for RTD tea to develop a more distinctive positioning

Novel flavours could help to attract younger consumers

CATEGORY DATA

Table 127 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 128 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Russia

KEY DATA FINDINGS

2020 IMPACT

RTD coffee hit hard by lack of opportunities for on-the-go consumption

Pandemic undermines demand through dominant distribution channel

Lotte Chilsung remains dominant

RECOVERY AND OPPORTUNITIES

Return to hectic lifestyles to drive recovery

RTD coffee faces several challenges

Category faces growing competition

CATEGORY DATA

Table 140 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 141 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 142 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 143 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 144 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 146 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 147 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 148 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 149 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 150 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 151 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Megatrends

Country Report

Soft Drinks in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Russia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Russia

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Russia

KEY DATA FINDINGS

2020 IMPACT

Consumers shift to larger pack sizes

Consumer interest in reduced sugar carbonates

Major multinationals continue to dominate

RECOVERY AND OPPORTUNITIES

Health and wellness trend expected to reassert itself

Challenging economic conditions to influence demand

E-commerce expected to remain strong

CATEGORY DATA

Juice in Russia

KEY DATA FINDINGS

2020 IMPACT

Juice benefits from naturally healthy positioning and demand for immunity boosting products

Switch to less expensive products

Leaders lose share

RECOVERY AND OPPORTUNITIES

Lasting economic impact

Gradual on-trade recovery, while promotional activity set to support off-trade growth

Consumers look for a balance between health benefits and price

CATEGORY DATA

Bottled Water in Russia

KEY DATA FINDINGS

2020 IMPACT

A year of mixed fortunes

Concerns about plastic waste posing a growing threat

Leaders gain share

RECOVERY AND OPPORTUNITIES

Return to growth in both on-trade and off-trade, but obstacles remain

Functional bottled water to see significant growth

Manufacturers expected to increase commitment to health-orientated products

CATEGORY DATA

Sports Drinks in Russia

KEY DATA FINDINGS

2020 IMPACT

Challenging environment for sports drinks

Sports drinks suffers from consumer focus on essential spending

Leader experiences further share erosion

RECOVERY AND OPPORTUNITIES

Recovery expected as consumers take up sporting activity

Health and wellness trend presents challenges as well as opportunities

Difficult economic conditions to maintain shift towards smaller brands

CATEGORY DATA

Energy Drinks in Russia

KEY DATA FINDINGS

2020 IMPACT