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Learn moreJan 2021
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Total soft drinks volumes declined in the Russian market in 2020 due primarily to the negative impact of COVID-19 and measures to limit the spread of the disease. On-trade sales were hit by the closure of foodservice establishments during the state of emergency implemented from April to June, while off-trade sales were adversely affected by the reduction in opportunities for impulse purchases and on-the-go consumption resulting from home seclusion and the rise in remote working.
Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.
PepsiCo Holdings OOO remained the largest player in the Russian soft drinks market in 2020 and, indeed, extended its lead during the year as it benefited from its leading position in the relatively strongly performing energy drinks category, as well as making gains in areas such as carbonates. Major players such as PepsiCo benefited from strong, trusted brands during a period of consumer uncertainty, as well as extensive distribution through strongly performing channels such as convenience stores and e-commerce.
The COVID-19 crisis led to notable shifts in consumer shopping patterns during 2020, with consumers turning to channels such as convenience stores and supermarkets because such outlets tend to be closer to home and were therefore considered convenient and safe to visit during the pandemic. E-commerce was the channel to benefit most from changes to consumer behaviour resulting from the COVID-19 pandemic.
Foodservice experienced a marked decline in soft drinks volumes in 2020 as it suffered from the closure of bars, cafés, restaurants and nightclubs during the lockdown implemented from April to June. Moreover, consumer concerns about the ongoing threat from COVID-19 and the necessity for foodservice players to restrict operations in order to reduce the risk of viral transmission continued to dampen sales even after on-trade establishments were allowed to reopen.
As the immediate threat from COVID-19 diminishes, both on-trade and off-trade channels are expected to see soft drinks sales recover. The return to hectic consumer lifestyles is set to revive opportunities for on-the-go consumption and impulse purchases through off-trade outlets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.