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Country Report

Soft Drinks in

Soft Drinks in Russia

76 pages, Feb 2018

US$2,100

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Executive Summary

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Summarising summer 2017

The rate of decline in soft drinks slowed in 2017, but the market was not able to overcome the circumstances of an unusually cold summer in Eastern Europe. This was the main barrier to almost all categories showing a recovery since the economic crisis in 2014.

The recovery in soft drinks sales in 2017 is not as strong as expected

At the beginning of 2017, most players in the soft drinks market stated they had positive expectations for the year. The reason for this outlook was the positive dynamics in the Russian economy at the end of 2016.

Retail price is the main driver in the competitive environment in 2017

In a context of low purchasing power, price played a significant role for consumers, who are ready to overlook the quality of the product to some extent, in favour of price. In addition, brand loyalty is decreasing.

New product developments support demand in 2017

Producers were active in launching new products in 2017 in juice, carbonates and bottled water. Two notable launches in juice were Dobryj sok Ugolki Rossii, by Multon ZAO, and Macho Gospacho, by Ochakovo MPBK ZAO.

Prospects for soft drinks vary

Soft drinks is expected to recover in volume terms in 2018 and show positive dynamics during the forecast period. The main contribution to the recovery is expected to be made by bottled water, given the strong trend towards still bottled water consumption.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Russia for free:

The Soft Drinks in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Russia?
What are the major brands in Russia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Russia

EXECUTIVE SUMMARY

Summarising summer 2017

The recovery in soft drinks sales in 2017 is not as strong as expected

Retail price is the main driver in the competitive environment in 2017

New product developments support demand in 2017

Prospects for soft drinks vary

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Russia

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Russia

PROSPECTS

Bottled Water in Russia

HEADLINES

PROSPECTS

Demand for still bottled water drives growth of category

Private label contributes to the growth of still water

Russian consumers unconvinced by added-value products

COMPETITIVE LANDSCAPE

Coca-Cola Refreshments ZAO and PepsiCo Holdings OOO are losing ground in bottled water

Expansion to the regions as a means to drive sales

Threats to further growth still exist

CATEGORY DATA

Table 34 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Russia

HEADLINES

PROSPECTS

Private label share in carbonates is continuing to grow

New product development remains the most powerful tool for carbonates growth

Carbonates will recover in 2018, with growth in volume

COMPETITIVE LANDSCAPE

Carbonates in Russia led by international players

Health and wellness trend remains the biggest threat to carbonates

No major changes in the competitive environment lie ahead

CATEGORY DATA

Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Russia

HEADLINES

PROSPECTS

Russian tradition of cooking at home matters

Flat forecast for concentrates

Interested groups

COMPETITIVE LANDSCAPE

Concentres are non-core products for most leading companies

International player launches new product in 2017

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 69 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Russia

HEADLINES

PROSPECTS

Energy drinks offers good prospects for growth

Energy drinks associated with a healthy and active lifestyle

Competitiveness within the on-trade will remain good competitive tool

COMPETITIVE LANDSCAPE

Leaders continue to strengthen their positions

New product developments boost interest to energy drinks

Red Bull leads on-trade sales

CATEGORY DATA

Table 85 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 86 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 87 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 88 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 93 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 94 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 95 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 96 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Russia

HEADLINES

PROSPECTS

Per capita consumption continues to drop in 2017

Optimisation of production costs is a way to survive

Juice will witness recovery by the end of 2019

COMPETITIVE LANDSCAPE

Domestic companies continue to struggle to increase their shares

Juices positioned for children offer competitive advantages

The remedy is to popularise of juice consumption

CATEGORY DATA

Table 97 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 98 Off-trade Sales of Juice by Category: Value 2012-2017
Table 99 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 100 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 101 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 102 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 103 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 104 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 108 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 109 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 110 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Russia

HEADLINES

PROSPECTS

RTD coffee both pushed forward and hampered by coffee shop culture

The perception of RTD coffee as a niche product persists

COMPETITIVE LANDSCAPE

RTD coffee dominated by a single player

RTD coffee development is closely connected to the development of forecourt retailers

CATEGORY DATA

Table 112 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 113 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 114 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 115 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 116 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Russia

HEADLINES

PROSPECTS

RTD tea is a drink with low awareness in Russia

No recovery in RTD tea expected in the short term

COMPETITIVE LANDSCAPE

Innovation in packaging and flavours gives a competitive advantage

New product development creates potential to growth

CATEGORY DATA

Table 124 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 125 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 126 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 127 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 128 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 129 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 130 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 131 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 132 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 134 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Russia

HEADLINES

PROSPECTS

Demand for sports drinks continues to show positive dynamics

Wide accessibility of products is the main driver of sports drinks

COMPETITIVE LANDSCAPE

Young people remain the core audience for sports drinks

Major international players continued to gain the share

CATEGORY DATA

Table 137 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 138 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

Summarising summer 2017

The recovery in soft drinks sales in 2017 is not as strong as expected

Retail price is the main driver in the competitive environment in 2017

New product developments support demand in 2017

Prospects for soft drinks vary

Samples

Overview

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Table of Contents

Soft Drinks in Russia

EXECUTIVE SUMMARY

Summarising summer 2017

The recovery in soft drinks sales in 2017 is not as strong as expected

Retail price is the main driver in the competitive environment in 2017

New product developments support demand in 2017

Prospects for soft drinks vary

MARKET DATA

APPENDIX

Fountain sales in Russia

DEFINITIONS

SOURCES

Asian Speciality Drinks in Russia

PROSPECTS

Bottled Water in Russia

HEADLINES

PROSPECTS

Demand for still bottled water drives growth of category

Private label contributes to the growth of still water

Russian consumers unconvinced by added-value products

COMPETITIVE LANDSCAPE

Coca-Cola Refreshments ZAO and PepsiCo Holdings OOO are losing ground in bottled water

Expansion to the regions as a means to drive sales

Threats to further growth still exist

CATEGORY DATA

Carbonates in Russia

HEADLINES

PROSPECTS

Private label share in carbonates is continuing to grow

New product development remains the most powerful tool for carbonates growth

Carbonates will recover in 2018, with growth in volume

COMPETITIVE LANDSCAPE

Carbonates in Russia led by international players

Health and wellness trend remains the biggest threat to carbonates

No major changes in the competitive environment lie ahead

CATEGORY DATA

Concentrates in Russia

HEADLINES

PROSPECTS

Russian tradition of cooking at home matters

Flat forecast for concentrates

Interested groups

COMPETITIVE LANDSCAPE

Concentres are non-core products for most leading companies

International player launches new product in 2017

Concentrates conversions

CATEGORY DATA

Energy Drinks in Russia

HEADLINES

PROSPECTS

Energy drinks offers good prospects for growth

Energy drinks associated with a healthy and active lifestyle

Competitiveness within the on-trade will remain good competitive tool

COMPETITIVE LANDSCAPE

Leaders continue to strengthen their positions

New product developments boost interest to energy drinks

Red Bull leads on-trade sales

CATEGORY DATA

Juice in Russia

HEADLINES

PROSPECTS

Per capita consumption continues to drop in 2017

Optimisation of production costs is a way to survive