Soft Drinks in Russia

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Russia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Russia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Russia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Russia?
  • Which are the leading brands in Soft Drinks in Russia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Russia?
  • How are products distributed in Soft Drinks in Russia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Russia

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Russia
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

On-trade sales bounce back while new product development remains widespread as carbonates retains its fizz
Schweppes sweeps the competition away with successful “Mystery of the Perfect Cocktail” campaign
Traditional Kvass drink looking to find a new audience

PROSPECTS AND OPPORTUNITIES

Healthier options and cocktails two trends to look out for in the forecast period
PepsiCo and Coca-Cola showing no signs of letting up with constant flow of new products, packaging and marketing
Carbonates could see even greater diversification in the future as players experiment with new and interesting flavours and ingredients

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 41 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 42 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Juice sales remain concentrated on the off-trade channel
Players focus on other juice categories as nectars suffers from unhealthy image
New brands helping to deliver growth momentum in not from concentrate 100% juice

PROSPECTS AND OPPORTUNITIES

Nectars expected to continue casting a shadow over juice sales, but opportunities remain in the other categories
New product development an important part of juice in Russia
Private label eyes further opportunities as consumers look for more affordable juice

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 58 Off-trade Sales of Juice by Category: Value 2016-2021 Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 60 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 63 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 64 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 66 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bottled water thriving encouraging new product development and innovation
Bulk water retains its appeal but growth slows as COVID-19 restrictions ease
Competition remains fragmented but IDS Borjomi retains the lead

PROSPECTS AND OPPORTUNITIES

New track and trace labelling requirements could have a big impact on bottled water
Functional bottled water could thrive with stronger marketing support
Flavoured bottled water shows strong potential as a healthier alternative to sugary soft drinks

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 70 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales pick up as COVID-19 measures ease
Sports drinks remains a niche area due to competition from other sports nutrition products
Powerade retains its dominance but loses share as Coca-Cola focuses on other areas of its portfolio

PROSPECTS AND OPPORTUNITIES

More investment needed to educate consumers on the benefits of sports drinks
Reduced sugar options could help address negative health perceptions of sports drinks
Economic challenges could undermine the development of sports drinks

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 82 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Energy drinks continues to flourish thanks to price discounting and regular new product development
Reduced sugar energy drinks sees further expansion
PepsiCo holds onto the lead but faces mounting competition from cheaper brands

PROSPECTS AND OPPORTUNITIES

Energy drinks still full of potential
Competition expected to heat up with private label showing promising signs
Category threatened by potential ban on sales of energy drinks to minors

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 94 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Loyalty to traditional kisel and kvass drinks sustains growth for powder concentrates
Liquid concentrates retains niche status with limited growth potential
Lack of marketing leads to a fragmented and price-focused competitive landscape

PROSPECTS AND OPPORTUNITIES

Ongoing stagnation projected in concentrates
Health and wellness trend expected to be a barrier to growth
Flavour experimentation could offer opportunities for on-trade sales to develop

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 107 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD tea finally returns to growth backed by new flavour developments
Reduced sugar options likely to emerge following Fuze Tea innovation
Competitive landscape remains consolidated with new product development seen from the key players

PROSPECTS AND OPPORTUNITIES

A positive outlook for RTD tea as players invest in new product development, marketing and distribution
RTD tea faces strong competition from new healthier drinks options
Private label stands to win further share as retailers focus on expanding offer of more affordable packaged food and drinks

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 121 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Russia

KEY DATA FINDINGS

2021 DEVELOPMENTS

New product development helps kickstart a recovery in 2021 as sales benefit from consumers returning to the workplace
Starbucks continues to grow thanks to constant investment in new product development and strong brand name
The distribution landscape for RTD coffee continues to shift as the target audience expands

PROSPECTS AND OPPORTUNITIES

Players expected to continue focusing on new product development to help drive demand
Health concerns could influence new product development
Will private label enter RTD coffee?

CATEGORY DATA

Table 133 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 134 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Asian Speciality Drinks in Russia

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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