Soft Drinks in Russia

Soft Drinks in Russia

EXECUTIVE SUMMARY

Fewer positive influences on soft drinks in 2019 are offset by other factors

VAT hike raises prices, promotional activities less effective

Government initiative to tackle health issues influences product development

Increasingly hectic lifestyles boosts demand for convenient products suitable for on-the-go consumption

Sugar content and other health attributes set have considerable influence over forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Russia

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Russia

PROSPECTS

Bottled Water in Russia

HEADLINES

PROSPECTS

While long-term benefits underpin continued growth, 2019 sees weaker performance due to absence of other factors

Still water dominates, flavoured and functional remain niche, but may benefit from consumer shift away from carbonates

Government implements new labelling requirements to tackle counterfeiting

COMPETITIVE LANDSCAPE

Aqua Star consolidates leading position

IDS Borjomi extends Svyatoy Istochnik brand into flavoured water

Entry of major multinationals may stimulate development of functional water

CATEGORY DATA

Table 37 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 38 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Russia

HEADLINES

PROSPECTS

Cooler summer in 2019 adversely impacts demand for carbonates

Reduced sugar non-cola carbonates perform well in light of health trend

Proposed tax hike likely to result in increased retail prices

COMPETITIVE LANDSCAPE

Multinationals dominate, but local player Aqualife PK OAO gains share

Deka AO falls foul of tax investigations

Alcoholic drinks players explore expansion into carbonates due to high competition in beer

CATEGORY DATA

Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 53 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 54 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 59 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 69 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Energy Drinks in Russia

HEADLINES

PROSPECTS

Energy drinks’ functional benefits appeal as consumer lifestyles become increasingly fast-paced

Possibility of further restrictions on energy drink sales

Premium, “healthier” options offer potential for growth

COMPETITIVE LANDSCAPE

Rankings remain unchanged despite strong competition

Flash Up brand sees packaging redesign and new flavour introductions

PepsiCo’s Nature Rush gains share following effective advertising and promotional support

CATEGORY DATA

Table 70 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 71 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 72 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 73 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 74 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 75 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 76 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 77 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 78 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 79 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 80 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 81 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Russia

HEADLINES

PROSPECTS

Juice returns to negative volume growth in 2019 due to poor performance of nectars

Increasing offer of “breakfast” juices to fit consumers’ increasingly active lifestyles.

Juice threatened on sugar tax and VAT fronts

COMPETITIVE LANDSCAPE

Multon ZAO maintains lead, expands product range

Sady Pridonya benefits from strong distribution and familiarity among consumers

Low awareness and high prices constrain organic products’ potential

CATEGORY DATA

Table 82 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 83 Off-trade Sales of Juice by Category: Value 2014-2019
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 89 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 91 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 92 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 94 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Russia

HEADLINES

PROSPECTS

RTD coffee sees steady growth continue in 2019

RTD coffee needs to overcome traditional coffee culture

Limited understanding of RTD coffee in some regions

COMPETITIVE LANDSCAPE

Lotte Chilsung Let’s Be brand benefits from effective distribution and suitability for both hot and cold consumption

Forecourt retailers represents main channel for RTD coffee sales

New glass packaging formats convey premium positioning

CATEGORY DATA

Table 97 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 98 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 99 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 100 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 103 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 104 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 105 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 106 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 107 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 108 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Russia

HEADLINES

PROSPECTS

Cooler weather dampens effect of players’ promotional investments

Consumer confusion regarding RTD tea, which also lacks currently popular attributes

Players need to promote RTD tea products with healthier attributes

COMPETITIVE LANDSCAPE

Lipton remains dominant, but sees share fall

Coca-Cola and Rosinka offer potential for aseptic bottling

Innovations and investments will influence performance of this competitive category

CATEGORY DATA

Table 109 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 110 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 113 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 114 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 116 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Russia

HEADLINES

PROSPECTS

Weaker performance of Powerade due to reduced promotion drags down whole category in 2019

Awareness of benefits raises popularity among fitness enthusiasts

Popularity of sports among young people contributes to demand

COMPETITIVE LANDSCAPE

Powerade remains sports drinks king, but sees share eroded by smaller brands

Consumers need to be educated regarding product attributes and distinctions between categories

Social media key to raising awareness and educating the target consumer base

CATEGORY DATA

Table 122 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 123 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 124 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 125 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 126 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 127 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 130 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 131 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 132 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 133 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Concentrates in Russia

HEADLINES

PROSPECTS

Concentrates represents a staple category, with manufacturers focussing elsewhere

Kvass powder concentrates widely used in traditional cooking

Concentrates seen as the poor relation

COMPETITIVE LANDSCAPE

Russkiy Produkt OAO consolidates leading position in 2019

Healthier options remain limited

Players unwilling to invest in concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 134 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 135 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 136 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 137 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 138 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 139 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 140 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 144 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 145 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 146 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 147 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 148 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 149 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 150 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 151 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

---