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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bottled Water
- Carbonates
- Concentrates
- Juice
- RTD Coffee
- RTD Tea
- Energy Drinks
- Sports Drinks
- Asian Speciality Drinks
If you're in the Soft Drinks industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Russia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Soft Drinks in Russia?
- To what extent are health considerations impacting consumption of Soft Drinks in Russia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Russia?
- Which are the leading brands in Soft Drinks in Russia?
- What potential exists for multinational or domestic soft drinks companies to expand in Russia?
- How are products distributed in Soft Drinks in Russia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Soft Drinks in Russia
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Russia
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Carbonates in Russia
KEY DATA FINDINGS
2020 IMPACT
Consumers shift to larger pack sizes
Consumer interest in reduced sugar carbonates
Major multinationals continue to dominate
RECOVERY AND OPPORTUNITIES
Health and wellness trend expected to reassert itself
Challenging economic conditions to influence demand
E-commerce expected to remain strong
CATEGORY DATA
Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 57 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025
Juice in Russia
KEY DATA FINDINGS
2020 IMPACT
Juice benefits from naturally healthy positioning and demand for immunity boosting products
Switch to less expensive products
Leaders lose share
RECOVERY AND OPPORTUNITIES
Lasting economic impact
Gradual on-trade recovery, while promotional activity set to support off-trade growth
Consumers look for a balance between health benefits and price
CATEGORY DATA
Table 58 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 59 Off-trade Sales of Juice by Category: Value 2015-2020
Table 60 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 61 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 62 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 63 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 64 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 65 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 66 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 67 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 68 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 69 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 70 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 71 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 72 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
Bottled Water in Russia
KEY DATA FINDINGS
2020 IMPACT
A year of mixed fortunes
Concerns about plastic waste posing a growing threat
Leaders gain share
RECOVERY AND OPPORTUNITIES
Return to growth in both on-trade and off-trade, but obstacles remain
Functional bottled water to see significant growth
Manufacturers expected to increase commitment to health-orientated products
CATEGORY DATA
Table 73 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 74 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 75 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 76 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 77 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 78 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 79 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 80 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 81 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 82 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 84 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
Sports Drinks in Russia
KEY DATA FINDINGS
2020 IMPACT
Challenging environment for sports drinks
Sports drinks suffers from consumer focus on essential spending
Leader experiences further share erosion
RECOVERY AND OPPORTUNITIES
Recovery expected as consumers take up sporting activity
Health and wellness trend presents challenges as well as opportunities
Difficult economic conditions to maintain shift towards smaller brands
CATEGORY DATA
Table 85 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 86 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 87 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 88 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 89 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 91 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 92 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 93 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 94 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 95 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 96 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
Energy Drinks in Russia
KEY DATA FINDINGS
2020 IMPACT
Energy drinks sees continued strong growth
Rise in at-home consumption
PepsiCo maintains share growth
RECOVERY AND OPPORTUNITIES
Continued, but slower, growth
Increasing manufacturer investment set to raise consumer awareness
Challenges ahead
CATEGORY DATA
Table 97 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 98 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
Concentrates in Russia
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has little impact on concentrates
Liquid concentrates struggles to find a compelling positioning
Distribution strength and affordability key in concentrates
RECOVERY AND OPPORTUNITIES
Stagnation ahead
Out of step with health and wellness trend
Economic conditions likely to impede expansion of the consumer base
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 109 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 111 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 112 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 113 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 114 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 115 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 116 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 117 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 118 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 119 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 120 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 121 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 122 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 123 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 124 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 125 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 126 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
RTD Tea in Russia
KEY DATA FINDINGS
2020 IMPACT
Decline in both on-trade and off-trade
Lack of distinctive positioning and consumer awareness
Nestea continues recovery
RECOVERY AND OPPORTUNITIES
RTD tea not expected to recover fully by 2025
Manufacturer effort required for RTD tea to develop a more distinctive positioning
Novel flavours could help to attract younger consumers
CATEGORY DATA
Table 127 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 128 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
RTD Coffee in Russia
KEY DATA FINDINGS
2020 IMPACT
RTD coffee hit hard by lack of opportunities for on-the-go consumption
Pandemic undermines demand through dominant distribution channel
Lotte Chilsung remains dominant
RECOVERY AND OPPORTUNITIES
Return to hectic lifestyles to drive recovery
RTD coffee faces several challenges
Category faces growing competition
CATEGORY DATA
Table 140 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 141 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 142 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 143 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 144 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 146 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 147 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 148 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 149 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 150 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 151 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
Asian Speciality Drinks in Russia
2020 IMPACT
Negligible presence