Soft Drinks in Russia

Soft Drinks in Russia

EXECUTIVE SUMMARY

Soft drinks registers strong growth in 2018

Hot summer and FIFA World Cup boost soft drinks sales

Price competition remains key to attracting consumers

Health and wellness trend drives new product development

Positive forecast for soft drinks

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Russia

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Russia

PROSPECTS

Bottled Water in Russia

HEADLINES

PROSPECTS

Still purified bottled water leads growth in 2018

Bulk water sales continue to grow in 2018

Functional and fortified water has potential to develop

COMPETITIVE LANDSCAPE

Aqua Star continues to lead sales

Bottled water remains highly competitive and fragmented

Changes in legislation remain key threat for manufacturers

CATEGORY DATA

Table 36 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Russia

HEADLINES

PROSPECTS

Hot summer and FIFA World Cup boost carbonates sales

Kvass benefits from hot weather in 2018

Low calorie cola carbonates leads growth in 2018

COMPETITIVE LANDSCAPE

International players continued to lead carbonates

Price discounting remains popular competitive tool

Private label loses sales share

CATEGORY DATA

Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Russia

HEADLINES

PROSPECTS

Per capita consumption remains negligible

Kvass and kisel continue to lead powder concentrates

Fruit flavours continue to lead sales

COMPETITIVE LANDSCAPE

Domestic players continue to lead sales

Leading powder concentrates player continues to gain sales share

Healthy and fortified products remain underdeveloped in 2018

CATEGORY DATA

Concentrates conversions 

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 71 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Russia

HEADLINES

PROSPECTS

Energy drinks registers more rapid growth in 2018

Hectic pace of modern life driving demand for energy drinks

Reduced sugar energy drinks remain undeveloped

COMPETITIVE LANDSCAPE

No change in competitive landscape

New product developments continue to maintain demand

Price remains key off-trade

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 88 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Russia

HEADLINES

PROSPECTS

Juice continues to recover

Slight decline in unit prices

100% juice posts lowest sales decline

COMPETITIVE LANDSCAPE

PepsiCo struggles to restore leadership

Sady Pridonya bets on health and wellness trend

Private label sees decline in sales share

CATEGORY DATA

Table 99 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 100 Off-trade Sales of Juice by Category: Value 2013-2018
Table 101 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 102 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 103 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 104 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 105 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 106 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 107 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 108 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 109 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 110 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 111 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 112 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 113 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Russia

HEADLINES

PROSPECTS

Fresh coffee development remains key threat

Share of overall soft drinks remains negligible

Health and wellness RTD coffee remains undeveloped

COMPETITIVE LANDSCAPE

Lotte Chilsung Beverage continues to lead RTD coffee

Performance in main sales channels provides advantage

Forecourt retailers set to continue leading distribution

CATEGORY DATA

Table 114 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 115 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 120 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 121 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 122 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 123 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 124 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 125 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Russia

HEADLINES

PROSPECTS

RTD tea registers growth for first time since 2014

New product developments and flavours boost demand

Healthy positioning and natural composition to drive sales

COMPETITIVE LANDSCAPE

Leading player Lipton continues to register growth in 2018

Big changes for Nestea impact competitive landscape

Distribution key to success

CATEGORY DATA

Table 126 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 127 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 128 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 129 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 130 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 131 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 132 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 133 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 134 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 135 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 136 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 137 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Russia

HEADLINES

PROSPECTS

Sports drinks volume growth more than doubles

Sports drinks remains niche area, despite rapid growth

Sport events positively impact image of sports drinks

COMPETITIVE LANDSCAPE

Powerade continues to dominate sales

Competition from more “natural” drinks

Retail prices play relatively unimportant role

CATEGORY DATA

Table 139 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 140 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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