Soft Drinks in Shanghai

Introduction

Shanghai: Consumer expenditure higher than the rest of the country

Consumer Profile: Disposable income, healthy lifestyle, early adopters

A typical drinking day

Key findings

Convenience stores a key purchasing channel in Shanghai

Convenience stores become priority channel for new product testing

Consumers in Shanghai seek premium indulgence

Updated packaging cater to consumers’ trading up demands

Healthy lifestyles: NFC 100% juice is well-accepted in Shanghai

Healthy lifestyles: Coconut-based drinks and Oolong tea popular in Shanghai

Rising fresh-made drinks stores intensify the competition

Fresh-made drink sales facilitated by convenient online delivery

Tenwow International Holdings Ltd

Shanghai Associated British Foods & Beverage Co Ltd

Shanghai Maling Aquarius Group

Key takeaways

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