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Learn moreMar 2018
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Manufacturers’ and consumers’ decisions are strongly influenced by the hyperinflationary environment developing in Venezuela during 2017. On the supply side, manufacturers cannot avoid transferring cost increases on to consumers, in particular due to the high price of packaging caused by shortages of inputs.
In 2017, the Venezuelan government no longer allocates foreign currency at the official exchange rate to manufacturers or importers due to a sustained fall of international oil prices that has caused alarm in the financial markets with fears of an external debt default. While the system was rigged with preferential treatment towards some companies that created artificial advantages for them, other companies were awarded insufficient amounts of foreign currency to sustain the normal pace of operations.
Empresas Polar is the most prominent company supplying soft drinks to the consumer foodservice and retailing channels. Indeed, the holding company reaches all cities and even the smallest towns through the largest distribution network operating in Venezuela.
The smaller size trend reached the RTD tea category in 2017 following a similar strategy by manufacturers of carbonates, juice and concentrates. Nestlé Venezuela launched the first plastic bottle of RTD tea under 300ml, a move that is likely to be replicated by other companies in the category.
At the end of 2017 there is no reason to expect that the Venezuelan government will abandon the monopoly over the use of foreign currency, the packaging industry or the importation of sugar. It is likely that the government will maintain strong regulatory measures and a high level of intervention throughout the supply chain.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:
The Soft Drinks in Venezuela market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.