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Country Report

Soft Drinks in

Soft Drinks in Venezuela

Mar 2018

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Executive Summary

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Hyperinflation is shaping consumers’ and producers’ decisions

Manufacturers’ and consumers’ decisions are strongly influenced by the hyperinflationary environment developing in Venezuela during 2017. On the supply side, manufacturers cannot avoid transferring cost increases on to consumers, in particular due to the high price of packaging caused by shortages of inputs.

High cost of imported inputs and packaging shortages limit growth

In 2017, the Venezuelan government no longer allocates foreign currency at the official exchange rate to manufacturers or importers due to a sustained fall of international oil prices that has caused alarm in the financial markets with fears of an external debt default. While the system was rigged with preferential treatment towards some companies that created artificial advantages for them, other companies were awarded insufficient amounts of foreign currency to sustain the normal pace of operations.

Empresas Polar CA remains the largest player in soft drinks

Empresas Polar is the most prominent company supplying soft drinks to the consumer foodservice and retailing channels. Indeed, the holding company reaches all cities and even the smallest towns through the largest distribution network operating in Venezuela.

Smaller presentations and local flavours dominate new products

The smaller size trend reached the RTD tea category in 2017 following a similar strategy by manufacturers of carbonates, juice and concentrates. Nestlé Venezuela launched the first plastic bottle of RTD tea under 300ml, a move that is likely to be replicated by other companies in the category.

Volume sales will continue to fall during the forecast period

At the end of 2017 there is no reason to expect that the Venezuelan government will abandon the monopoly over the use of foreign currency, the packaging industry or the importation of sugar. It is likely that the government will maintain strong regulatory measures and a high level of intervention throughout the supply chain.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Venezuela for free:

The Soft Drinks in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Venezuela?
What are the major brands in Venezuela?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Venezuela

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Venezuela

Trends

SOURCES

Summary 1 Research Sources

Bottled Water in Venezuela

HEADLINES

PROSPECTS

De facto price deregulation continues in 2017

Lower unit prices support still bottled water over other categories

Inadequate tap water supply encourages consumption of bottled water

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela maintains its leadership in 2017

Coca-Cola FEMSA de Venezuela leads flavoured water

Local players focus on still bottled water

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Venezuela

HEADLINES

PROSPECTS

Unreliable supply of inputs continues to hurt sales

Maturity limits expected growth

Venezuelans continue to choose regular colas over low calorie colas

COMPETITIVE LANDSCAPE

Coca-Cola is the single most important brand in 2017

Pepsi-Cola Venezuela leads non-cola carbonates

Lack of new products characterises the category in 2017

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Venezuela

HEADLINES

PROSPECTS

Continued dominance of powder concentrates

Powder concentrates are inferior goods to Venezuelans

No major growth opportunities for concentrates

COMPETITIVE LANDSCAPE

Alimentos Kraft de Venezuela CA maintains its lead

Alfonzo Rivas & Cía CA shows the largest share increase in 2017

Local flavours to lower costs of production

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Venezuela

HEADLINES

PROSPECTS

Double-digit fall of volume sales in 2017

High prices deter demand of energy drinks

Barriers to growth

COMPETITIVE LANDSCAPE

Increased concentration in energy drinks

Red Bull maintains its leadership in 2017

Short-lived presence is expected to continue

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 79 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Venezuela

HEADLINES

PROSPECTS

Continued lack of critical inputs limits the supply of juice

Companies adjust portfolios to cope with shortages

Lower unit prices favour juice drinks

COMPETITIVE LANDSCAPE

Government-owned companies maintain their lead

Companies favour juice drinks to water down costs

Players strengthen alliances in the face of shortages

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 91 Off-trade Sales of Juice by Category: Value 2012-2017
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Venezuela

PROSPECTS

RTD Tea in Venezuela

HEADLINES

PROSPECTS

Continued shortages of packaging

Concentrates threaten RTD tea growth

Good perception of RTD tea among consumers

COMPETITIVE LANDSCAPE

Category rankings are unchanged in 2017

Del Monte Andina CA outperforms the category

Nestea presents the smallest bottle in RTD tea

CATEGORY DATA

Table 102 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 103 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Venezuela

HEADLINES

PROSPECTS

Continued volume declines in 2017

Sports drinks’ average unit prices remain competitive

Potential barriers to growth

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela CA maintains its strong leadership in 2017

Followers cannot replace leader’s production shortages

INDULAC improves its presence in 2017

CATEGORY DATA

Table 114 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 115 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 116 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 117 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 118 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 120 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 121 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 122 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 123 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 124 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 125 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Venezuela

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions

High cost of imported inputs and packaging shortages limit growth

Empresas Polar CA remains the largest player in soft drinks

Smaller presentations and local flavours dominate new products

Volume sales will continue to fall during the forecast period

MARKET DATA

APPENDIX

Fountain sales in Venezuela

SOURCES

Bottled Water in Venezuela

HEADLINES

PROSPECTS

De facto price deregulation continues in 2017

Lower unit prices support still bottled water over other categories

Inadequate tap water supply encourages consumption of bottled water

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela maintains its leadership in 2017

Coca-Cola FEMSA de Venezuela leads flavoured water

Local players focus on still bottled water

CATEGORY DATA

Carbonates in Venezuela

HEADLINES

PROSPECTS

Unreliable supply of inputs continues to hurt sales

Maturity limits expected growth

Venezuelans continue to choose regular colas over low calorie colas

COMPETITIVE LANDSCAPE

Coca-Cola is the single most important brand in 2017

Pepsi-Cola Venezuela leads non-cola carbonates

Lack of new products characterises the category in 2017

CATEGORY DATA

Concentrates in Venezuela

HEADLINES

PROSPECTS

Continued dominance of powder concentrates

Powder concentrates are inferior goods to Venezuelans

No major growth opportunities for concentrates

COMPETITIVE LANDSCAPE

Alimentos Kraft de Venezuela CA maintains its lead

Alfonzo Rivas & Cía CA shows the largest share increase in 2017

Local flavours to lower costs of production

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Venezuela

HEADLINES

PROSPECTS

Double-digit fall of volume sales in 2017

High prices deter demand of energy drinks

Barriers to growth

COMPETITIVE LANDSCAPE

Increased concentration in energy drinks

Red Bull maintains its leadership in 2017

Short-lived presence is expected to continue

CATEGORY DATA

Juice in Venezuela

HEADLINES

PROSPECTS

Continued lack of critical inputs limits the supply of juice

Companies adjust portfolios to cope with shortages

Lower unit prices favour juice drinks

COMPETITIVE LANDSCAPE