Soft Drinks in Venezuela

March 2018
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Venezuela?
  • To what extent are health considerations impacting consumption of Soft Drinks in Venezuela?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Venezuela?
  • Which are the leading brands in Soft Drinks in Venezuela?
  • What potential exists for multinational or domestic soft drinks companies to expand in Venezuela?
  • How are products distributed in Soft Drinks in Venezuela?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Venezuela

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions
High cost of imported inputs and packaging shortages limit growth
Empresas Polar CA remains the largest player in soft drinks
Smaller presentations and local flavours dominate new products
Volume sales will continue to fall during the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017 Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022 Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Venezuela
Trends

SOURCES

Summary 1 Research Sources

Bottled Water in Venezuela

HEADLINES

PROSPECTS

De facto price deregulation continues in 2017
Lower unit prices support still bottled water over other categories
Inadequate tap water supply encourages consumption of bottled water

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela maintains its leadership in 2017
Coca-Cola FEMSA de Venezuela leads flavoured water
Local players focus on still bottled water

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017 Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017 Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017 Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017 Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017 Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017 Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017 Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017 Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022 Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022 Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022 Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Venezuela

HEADLINES

PROSPECTS

Unreliable supply of inputs continues to hurt sales
Maturity limits expected growth
Venezuelans continue to choose regular colas over low calorie colas

COMPETITIVE LANDSCAPE

Coca-Cola is the single most important brand in 2017
Pepsi-Cola Venezuela leads non-cola carbonates
Lack of new products characterises the category in 2017

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017 Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017 Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017 Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017 Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017 Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017 Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017 Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017 Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017 Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017 Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017 Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017 Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017 Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017 Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022 Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022 Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022 Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022 Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022 Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Venezuela

HEADLINES

PROSPECTS

Continued dominance of powder concentrates
Powder concentrates are inferior goods to Venezuelans
No major growth opportunities for concentrates

COMPETITIVE LANDSCAPE

Alimentos Kraft de Venezuela CA maintains its lead
Alfonzo Rivas & Cía CA shows the largest share increase in 2017
Local flavours to lower costs of production

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017 Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017 Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017 Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017 Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017 Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017 Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017 Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017 Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017 Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017 Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017 Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017 Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022 Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022 Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022 Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Venezuela

HEADLINES

PROSPECTS

Double-digit fall of volume sales in 2017
High prices deter demand of energy drinks
Barriers to growth

COMPETITIVE LANDSCAPE

Increased concentration in energy drinks
Red Bull maintains its leadership in 2017
Short-lived presence is expected to continue

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2012-2017 Table 79 Off-trade Sales of Energy Drinks: Value 2012-2017 Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017 Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017 Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017 Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017 Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017 Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017 Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022 Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022 Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022 Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Venezuela

HEADLINES

PROSPECTS

Continued lack of critical inputs limits the supply of juice
Companies adjust portfolios to cope with shortages
Lower unit prices favour juice drinks

COMPETITIVE LANDSCAPE

Government-owned companies maintain their lead
Companies favour juice drinks to water down costs
Players strengthen alliances in the face of shortages

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2012-2017 Table 91 Off-trade Sales of Juice by Category: Value 2012-2017 Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017 Table 93 Off-trade Sales of Juice by Category: % Value Growth 2012-2017 Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017 Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017 Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017 Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017 Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022 Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022 Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022 Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Venezuela

PROSPECTS

RTD Tea in Venezuela

HEADLINES

PROSPECTS

Continued shortages of packaging
Concentrates threaten RTD tea growth
Good perception of RTD tea among consumers

COMPETITIVE LANDSCAPE

Category rankings are unchanged in 2017
Del Monte Andina CA outperforms the category
Nestea presents the smallest bottle in RTD tea

CATEGORY DATA

Table 102 Off-trade Sales of RTD Tea by Category: Volume 2012-2017 Table 103 Off-trade Sales of RTD Tea by Category: Value 2012-2017 Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017 Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017 Table 106 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017 Table 107 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017 Table 108 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017 Table 109 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017 Table 110 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022 Table 111 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022 Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022 Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Venezuela

HEADLINES

PROSPECTS

Continued volume declines in 2017
Sports drinks’ average unit prices remain competitive
Potential barriers to growth

COMPETITIVE LANDSCAPE

Pepsi-Cola Venezuela CA maintains its strong leadership in 2017
Followers cannot replace leader’s production shortages
INDULAC improves its presence in 2017

CATEGORY DATA

Table 114 Off-trade Sales of Sports Drinks: Volume 2012-2017 Table 115 Off-trade Sales of Sports Drinks: Value 2012-2017 Table 116 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017 Table 117 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017 Table 118 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017 Table 119 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017 Table 120 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017 Table 121 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017 Table 122 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022 Table 123 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022 Table 124 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022 Table 125 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
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This report originates from Passport, our Soft Drinks research and analysis database.

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