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City Market Report

Soft Drinks in Xi'an

18 pages, Dec 2017

US$375

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Entering the market early, local brand Ice Peak continues to outperform global giants in carbonates with strong brand loyalty and distribution channels. Affluent fruit resources bring out a prominence of pomegranate juice, mulberry juice and kiwifruit juice, whereas they are threaten by fresh-made juice during the ripen seasons. Oily diet drives demand for tea, which is enriched by Fu Tea and Yaowang Tea. Deeply affected by the lifestyle, functional beverage developed unevenly.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Ice Peak is highly favoured by Xi’an consumers with early entry, successful branding and strong distribution network

Ice Peak was firstly introduced to Xi’an consumers in 1950s. With over 60years of production and sales, the company has developed deep expertise in orange carbonates and built up strong brand loyalty. In addition, vast network of retail outlets and successful branding strategies targeting at tourists provides Ice Peak a bulwark against competition with global giants.

Various types of fruit abound in Shaanxi leads to a burgeoning market of juice

Shaanxi is best known for its abundant fruit resources. It is not only the top producer of apple in China, but also the home town of kiwifruit and pomegranate. Thus a flourishing juice market has been developed. On the other hand, fresh-made juice is popular during the fruit harvest season. It is more healthy and poses a potential threat to juice development.

Tea remains valued by consumers thanks to its long planting history and digestive function

Because of local oily dishes, tea remains widely consumed and highly valued by Xi’an consumers. Given the long history of green tea planting in southern part of the province, people live here drink green tea to help digestion. Directly benefited from the lon g brilliant history, Xi’an has developed many tea types in the past, such as Fu Tea and Yaowang Tea. These tea types revived in recent years and make tea growing more crowded in the city.

Functional Beverage experiences unbalanced development

Deeply affected by local lifestyle, functional beverage, including functional bottle water, sports drinks and energy drinks registered an uneven consumption growth in Xi’an. Energy drinks are flat, because consumers in the city live a slower pace of life and are less stressed than top tier cities. Instead,functional bottle water and sport drinks is getting popular due to a rise of fitness lifestyle encouraged by the government

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Non Alcoholic Drinks in Xi'an

Xi’an: startgate of the ancient silk road with long history

Consumer Profile: Juice lover s , Traditional, Slow pace of life

A Typical Day

Key findings

Local brand leads the carbonates with strong customer loyalty

Efficient branding strategies and distribution network bolster up Ice Peak

Rich fruits resources feed flourishing juice market

Unpackaged juice is worrisome to juice during ripen seasons

Shaanxi cuisine and tea planting tradition drives demand for green tea

Ancient tea types revive with cultural influence and health benefit

Leisure lifestyle slows energy drinks adsorption

Booming functional beverage driven by an emerging fitness lifestyle

Xi ’an Candy & Wine Group Co Ltd

Xi’an Y inRong Beverage Co Ltd

Xian Yang Jingwei Fu Tea Co Ltd

Key Takeaways

Why buy this report?

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Euromonitor International

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Megatrends

City Market Report

Soft Drinks in Xi'an

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Ice Peak is highly favoured by Xi’an consumers with early entry, successful branding and strong distribution network

Various types of fruit abound in Shaanxi leads to a burgeoning market of juice

Tea remains valued by consumers thanks to its long planting history and digestive function

Functional Beverage experiences unbalanced development

Want to find out more about this report?

Table of Contents

Non Alcoholic Drinks in Xi'an

Xi’an: startgate of the ancient silk road with long history

Consumer Profile: Juice lover s , Traditional, Slow pace of life

A Typical Day

Key findings

Local brand leads the carbonates with strong customer loyalty

Efficient branding strategies and distribution network bolster up Ice Peak

Rich fruits resources feed flourishing juice market

Unpackaged juice is worrisome to juice during ripen seasons

Shaanxi cuisine and tea planting tradition drives demand for green tea

Ancient tea types revive with cultural influence and health benefit

Leisure lifestyle slows energy drinks adsorption

Booming functional beverage driven by an emerging fitness lifestyle

Xi ’an Candy & Wine Group Co Ltd

Xi’an Y inRong Beverage Co Ltd

Xian Yang Jingwei Fu Tea Co Ltd

Key Takeaways

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

City Market Report

Soft Drinks in Xi'an

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Ice Peak is highly favoured by Xi’an consumers with early entry, successful branding and strong distribution network

Various types of fruit abound in Shaanxi leads to a burgeoning market of juice

Tea remains valued by consumers thanks to its long planting history and digestive function

Functional Beverage experiences unbalanced development

Want to find out more about this report?

Table of Contents

Non Alcoholic Drinks in Xi'an

Xi’an: startgate of the ancient silk road with long history

Consumer Profile: Juice lover s , Traditional, Slow pace of life

A Typical Day

Key findings

Local brand leads the carbonates with strong customer loyalty

Efficient branding strategies and distribution network bolster up Ice Peak

Rich fruits resources feed flourishing juice market

Unpackaged juice is worrisome to juice during ripen seasons

Shaanxi cuisine and tea planting tradition drives demand for green tea

Ancient tea types revive with cultural influence and health benefit

Leisure lifestyle slows energy drinks adsorption

Booming functional beverage driven by an emerging fitness lifestyle

Xi ’an Candy & Wine Group Co Ltd

Xi’an Y inRong Beverage Co Ltd

Xian Yang Jingwei Fu Tea Co Ltd

Key Takeaways

Why buy this report?

Want to find out more about this report?

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