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Strategy Briefing

Soft Drinks Product Development: Innovation Trends in Emerging Categories

Jul 2015

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A more stable, but low growth environment for soft drinks is making targeted new product innovation more important than ever. Brand owners must capitalise on high value emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages. This report identifies some of the most interesting and on-trend examples of global product development in soft drinks from Euromonitor International’s latest research edition.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Global Soft Drinks Market Expansion

Global soft drinks volumes expanded by 4% in 2014, in line with the industry’s performance since 2011 and a rate that is expected to continue over the foreseeable future.

But Growth Slows

This represents a significant slowdown from the dynamic growth seen prior to the global economic crisis, an event that will likely impact an entire generation of consumers and their habits, particularly in hard-hit regions such as the southern Eurozone.

China Matures

It also reflects growing maturity in China, a market that now accounts for some 12% of global soft drinks volumes, as well as slowing growth in bottled water, which itself accounts for more than 40% of global soft drinks consumption.

Product Innovation Returns As a Driver

A more stable, but low-growth environment for soft drinks will make targeted new product innovation more important than ever. Brand owners must capitalise on emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages.

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Introduction

Scope

The Need For Innovation

Global soft drinks growth entering steady state

Bottled water at the center of product development strategy

New product development: U nlocking v alue

What do consumers want in 2014/2015?

FlavourFul , indulgent Water

Bottled waters gaining in value and driving NPD in other categories

Bottled water innovations lead the way in soft drinks NPD

Building a better carbonate…

…or becoming a better water instead?

New European substitutes for traditional CSD

Innovation in super premium waters

Lighter, healthier flavoured waters

Functional water NPD: Western Europe and Latin America

Functional water NPD: Asia Pacific

FlavourFul, indulgent Water

Case study: Perrier repackages in 2014

Generating value in waters through product innovation

Authenticity in Juice

Reinventing the juice category

Juice: Four challenges being addressed through innovation

Authenticity through ingredients, local fruits and cold press

Local Indian flavours in juice NPD

Innovation in adult juices: Three approaches

Better children’s juices

Case study: Tropicana NPD in 2013/2014

Juice as an ingredient in category-blurring NPDs

Juice as an ingredient: Category blurring (1)

Juice as an ingredient: Category blurring (2)

Three ongoing challenges for the industry

Premium brewed Beverages

Versatility makes RTD tea a promising product development area

Three markets, three different types of RTD tea

Refreshment and flavour driving Asian cold brew tea

Emphasising quality in new RTD launches

Adding fizz to the RTD tea category

Expanding tea’s potential with younger demographic

Expanding the demographic for RTD tea through innovation

The three types of RTD coffee product development in 2014

RTD c offee: Function takes a back seat to flavour and indulgence

Premium brewed beverages

Keys to growing RTD brewed beverages

Natural Sport and Hydration

Sports drinks: Differentiating through ingredients and positioning

Natural, alternative sports drinks

Ability to meet multiple need states drives value

Where Next in Innovation?

Other types of NPD innovation in 2014

Where Next in Innovation??

Original flavour trends: Mojito moves into soft drinks

Product innovation: The four elements of the value equation

Innovation prospects by soft drinks category

Focusing innovation in 2015-2019: Assessing opportunities

Remaining challenges for new product development

Appendix

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Soft Drinks Product Development: Innovation Trends in Emerging Categories

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Global Soft Drinks Market Expansion

But Growth Slows

China Matures

Product Innovation Returns As a Driver

Want to find out more about this report?

Table of Contents

Introduction

Scope

The Need For Innovation

Global soft drinks growth entering steady state

Bottled water at the center of product development strategy

New product development: U nlocking v alue

What do consumers want in 2014/2015?

FlavourFul , indulgent Water

Bottled waters gaining in value and driving NPD in other categories

Bottled water innovations lead the way in soft drinks NPD

Building a better carbonate…

…or becoming a better water instead?

New European substitutes for traditional CSD

Innovation in super premium waters

Lighter, healthier flavoured waters

Functional water NPD: Western Europe and Latin America

Functional water NPD: Asia Pacific

FlavourFul, indulgent Water

Case study: Perrier repackages in 2014

Generating value in waters through product innovation

Authenticity in Juice

Reinventing the juice category

Juice: Four challenges being addressed through innovation

Authenticity through ingredients, local fruits and cold press

Local Indian flavours in juice NPD

Innovation in adult juices: Three approaches

Better children’s juices

Case study: Tropicana NPD in 2013/2014

Juice as an ingredient in category-blurring NPDs

Juice as an ingredient: Category blurring (1)

Juice as an ingredient: Category blurring (2)

Three ongoing challenges for the industry

Premium brewed Beverages

Versatility makes RTD tea a promising product development area

Three markets, three different types of RTD tea

Refreshment and flavour driving Asian cold brew tea

Emphasising quality in new RTD launches

Adding fizz to the RTD tea category

Expanding tea’s potential with younger demographic

Expanding the demographic for RTD tea through innovation

The three types of RTD coffee product development in 2014

RTD c offee: Function takes a back seat to flavour and indulgence

Premium brewed beverages

Keys to growing RTD brewed beverages

Natural Sport and Hydration

Sports drinks: Differentiating through ingredients and positioning

Natural, alternative sports drinks

Ability to meet multiple need states drives value

Where Next in Innovation?

Other types of NPD innovation in 2014

Where Next in Innovation??

Original flavour trends: Mojito moves into soft drinks

Product innovation: The four elements of the value equation

Innovation prospects by soft drinks category

Focusing innovation in 2015-2019: Assessing opportunities

Remaining challenges for new product development

Appendix

Competitor Analytics tool

Overview

Competitors

Market Overlap

Treemap

Overlap Matrices

Why buy this report?

Want to find out more about this report?

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