The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJul 2015
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A more stable, but low growth environment for soft drinks is making targeted new product innovation more important than ever. Brand owners must capitalise on high value emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages. This report identifies some of the most interesting and on-trend examples of global product development in soft drinks from Euromonitor International’s latest research edition.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Global soft drinks volumes expanded by 4% in 2014, in line with the industry’s performance since 2011 and a rate that is expected to continue over the foreseeable future.
This represents a significant slowdown from the dynamic growth seen prior to the global economic crisis, an event that will likely impact an entire generation of consumers and their habits, particularly in hard-hit regions such as the southern Eurozone.
It also reflects growing maturity in China, a market that now accounts for some 12% of global soft drinks volumes, as well as slowing growth in bottled water, which itself accounts for more than 40% of global soft drinks consumption.
A more stable, but low-growth environment for soft drinks will make targeted new product innovation more important than ever. Brand owners must capitalise on emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.