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Strategy Briefing

Soft Drinks: Quarterly Briefing Q2 2018

27 pages, Jun 2018

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Despite an eventful quarter in the global soft drinks industry, including the merger of Keurig and Dr Pepper, the 5-year outlook remains fundamentally consistent and overall positive. Prospects improved slightly in the US as the economy remains strong, while Coca-Cola delivers strong performance in terms of system-wide sales. Hydration beverages remain the core global opportunity across markets.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overall stability in global soft drinks

GDP forecasts are largely in line with baseline forecasts from January 2018, contributing to welcome stability in the short-term soft drinks forecast. A modest increase in US growth prospects contributes to a small overall increase in global projections, while most regions remain consistent with initial researched projections.

Hydration categories yield most promising opportunities

Hydration products - ranging from packaged, still bottled water to added-value functional water and plant waters - represent the biggest slice of opportunity globally as consumers prioritise lower sugar options and added-value water. Hydration consequently remained the focal point of innovation in Q2 for global producers, including in Asia where opportunities are strongest long term.

Strong quarter from Coca-Cola

Among major beverage producers, Coca-Cola experienced the most positive quarter of growth in April 2018, with unit case volume increasing system-wide. The company experienced a long-awaited rebound in the company’s beleaguered Diet Coke low-calorie cola brand in the US after a major rebranding and new flavour launch earlier in the year.

First look at the new Keurig Dr Pepper

The other major piece of company news in the beverages industry was the first full public filings of the Keurig Dr Pepper company, a venture formed following January’s announcement of an USD18.7 billion acquisition of Dr Pepper Snapple Group by Keurig Green Mountain - itself a vehicle of the hot drinks investment group JAB Holdings Co since 2016. The new company has a strong presence across the major expected growth categories in US beverages.

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Introduction

Scope

Q2 Macroeconomic Update

Executive summary

GDP forecasts: revisions over last quarter

Global risk s cenarios

Major macro risks for soft drinks

Q2 in Soft Drinks

Key findings

Consistency in Q2 update of the soft drinks forecast model

Industry insights: optimism for a strong 2018 among industry experts

US growth bolsters prospects in premium juice and kombucha

Hydration-adjacent categories remain the strongest opportunity

Building a balanced hydration portfolio is crucial to growth

Considering the main drivers of premium hydration: Asia Pacific

Middle class growth boosts prospects for Spritzer Bhd in Malaysia

A quarterly update on leading soft drinks producers

Keurig Dr Pepper merger fully addresses market potential in US drinks

Conclusion

Long term: price and soft drivers are the main threats

About our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Soft Drinks: Quarterly Briefing Q2 2018

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Overall stability in global soft drinks

Hydration categories yield most promising opportunities

Strong quarter from Coca-Cola

First look at the new Keurig Dr Pepper

Want to find out more about this report?

Table of Contents

Introduction

Scope

Q2 Macroeconomic Update

Executive summary

GDP forecasts: revisions over last quarter

Global risk s cenarios

Major macro risks for soft drinks

Q2 in Soft Drinks

Key findings

Consistency in Q2 update of the soft drinks forecast model

Industry insights: optimism for a strong 2018 among industry experts

US growth bolsters prospects in premium juice and kombucha

Hydration-adjacent categories remain the strongest opportunity

Building a balanced hydration portfolio is crucial to growth

Considering the main drivers of premium hydration: Asia Pacific

Middle class growth boosts prospects for Spritzer Bhd in Malaysia

A quarterly update on leading soft drinks producers

Keurig Dr Pepper merger fully addresses market potential in US drinks

Conclusion

Long term: price and soft drivers are the main threats

About our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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