SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry?

Introduction

Scope

Key findings

From Online to SoLoMo

SoLoMo: Social local mobile

SoLoMo: A new era for online travel

Online travel evolution

Online travel: A new distribution model

Online travel: The rise of independent travel

Social media: Engaging customers with brands

Online travel and social media: A central role for consumers

SoLoMo: New travellers need real time answers

The Internet Becomes Mobile

Steady growth in internet users

Mobile web access booming worldwide

Asia Pacific leads mobile broadband subscriptions

Smartphones to outperform PCs

US to lead m-commerce sales by 2014

Auction sites lead m-commerce sales, good potential for travel

Beyond m-commerce: mobile and social influence on online sales

Networks Go Geo-Social

Social media global success

Facebook most popular social medium globally

Engaging social networkers

Social media go mobile

Facebook also leads among mobile users

Geolocalisation opens new location-based opportunities

Geo-social media

Geo-social marketing

Beyond Location-based Services

Location-based services: Push and pull

The key of SoLoMo for travel companies: “here and now”

Hotels: Reservations on the go

Tourism boards: Augmented reality and location-based information

Airlines: Engaging travellers via mobile

Kayak and TripAdvisor : SoLoMo best practise examples

Making the most of SoLoMo

Report Definitions

Definitions

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