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Strategy Briefing

SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry?

39 pages, Dec 2012

US$2,000

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The overwhelming success of smartphones worldwide and the intersection between the mobile and social dimension has led to the rise of the so-called SoLoMo (social local mobile) trend. Today, travel companies can make use of the detailed information on travellers provided by geo-social marketing to target them more accurately. At the same time, consumers have become more demanding and expect to receive real time services wherever they are and at any time.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

From Online to SoLoMo

SoLoMo: Social local mobile

SoLoMo: A new era for online travel

Online travel evolution

Online travel: A new distribution model

Online travel: The rise of independent travel

Social media: Engaging customers with brands

Online travel and social media: A central role for consumers

SoLoMo: New travellers need real time answers

The Internet Becomes Mobile

Steady growth in internet users

Mobile web access booming worldwide

Asia Pacific leads mobile broadband subscriptions

Smartphones to outperform PCs

US to lead m-commerce sales by 2014

Auction sites lead m-commerce sales, good potential for travel

Beyond m-commerce: mobile and social influence on online sales

Networks Go Geo-Social

Social media global success

Facebook most popular social medium globally

Engaging social networkers

Social media go mobile

Facebook also leads among mobile users

Geolocalisation opens new location-based opportunities

Geo-social media

Geo-social marketing

Beyond Location-based Services

Location-based services: Push and pull

The key of SoLoMo for travel companies: “here and now”

Hotels: Reservations on the go

Tourism boards: Augmented reality and location-based information

Airlines: Engaging travellers via mobile

Kayak and TripAdvisor : SoLoMo best practise examples

Making the most of SoLoMo

Report Definitions

Definitions

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Megatrends

Strategy Briefing

SoLoMo (Social Local Mobile): A Game Changer for the Travel Industry?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

From Online to SoLoMo

SoLoMo: Social local mobile

SoLoMo: A new era for online travel

Online travel evolution

Online travel: A new distribution model

Online travel: The rise of independent travel

Social media: Engaging customers with brands

Online travel and social media: A central role for consumers

SoLoMo: New travellers need real time answers

The Internet Becomes Mobile

Steady growth in internet users

Mobile web access booming worldwide

Asia Pacific leads mobile broadband subscriptions

Smartphones to outperform PCs

US to lead m-commerce sales by 2014

Auction sites lead m-commerce sales, good potential for travel

Beyond m-commerce: mobile and social influence on online sales

Networks Go Geo-Social

Social media global success

Facebook most popular social medium globally

Engaging social networkers

Social media go mobile

Facebook also leads among mobile users

Geolocalisation opens new location-based opportunities

Geo-social media

Geo-social marketing

Beyond Location-based Services

Location-based services: Push and pull

The key of SoLoMo for travel companies: “here and now”

Hotels: Reservations on the go

Tourism boards: Augmented reality and location-based information

Airlines: Engaging travellers via mobile

Kayak and TripAdvisor : SoLoMo best practise examples

Making the most of SoLoMo

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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