Some Like It Hot: Trends in Packaged Food Flavours and Ethnic Cuisine, Part 1

Introduction

Scope

Objectives of global briefing

Key findings

Why Flavour Matters

The use of flavour in the global packaged food industry

Targeting the individual: Flavours for specific consumer segments

Pleasure and “feel good”: Flavour can add quality, fun and comfort

Escapism: Flavours of the world spread their wings

Provenance and authenticity: Greater interest in origin of flavours

Spicy Sauces, Dressings and Condiments

Consumer appetite for spicier food continues to grow worldwide

Asia Pacific driving global demand for spicy chilli/pepper sauces

China and Indonesia account for bulk of growth in Asia Pacific

Country focus: Heinz looking to spice up its business in Vietnam

Mexico dominates Latin American spicy chilli/pepper sauces

Country focus: Tabasco flavoured ketchup turns up heat in Ecuador

Country focus : Packaged crema huancaína in Peru

US drives spicy chilli/pepper sauces in North America

Campbell Soup working to spice up US sales of Pace salsa

France accounts for bulk of spicy sauces growth in Western Europe

Country focus: Spicing things up for the kids in Finland

South Africa the undisputed leader of spicy sauces in MEA

Modest gains in Australasia but Eastern Europe not so hot

Other Spicy Packaged Food Applications

Adding spice to other packaged food product categories

PepsiCo taps into spicy traditional flavours in Peruvian snacks

Estrella uses chilli and other novel flavours in Lithuania

Kraft Foods looks to add value to TUC crackers with spicy flavours

Kalleh Dairy Co launches chilli flavoured ice cream cones in Iran

Spicy flavours not an automatic recipe for success

Future Opportunities For Spicy Food

No cooling down in sight for consumers’ love of spicy flavours

Consumers want more complex, layered flavours when eating out

Strong global outlook for spicy sauces by retail volume and value

Asia Pacific, Latin America still driving spicy sauces market

Future prospects for spicy sauces remain strong across the board

Report Definitions

Report terminology

Product category definitions

Retail distribution definitions

---