The event of COVID-19 in Algeria has placed downwards pressure on cooking ingredients overall due to lower consumer spending power and despite an uptick in home-cooking during the time of lockdowns and foodservice closures. Additionally, this continues in 2021 as, after a period of calm in the country, when it appeared as though Algerians had achieved herd immunity from the virus, cases began to ramp up again in the summer of 2021 and Algeria faced a third wave.
Volume growth over the forecast period is expected to remain weak, particularly so as soup launched from a very low volume base in the country and remains a small and limited category. The predicted slowdown in growth is also explained by declining disposable income levels, which will not help to expand the consumer base for soup products.
International players lead soup, with almost no domestic brands recording a significant presence or shares. Nestlé SA maintains its lead with its Maggi brand, followed by Unilever Group close behind with Knorr, and with Spanish SFCPA with its Jumbo brand in third place.
Post-pandemic, it is expected that the expatriate population will continue to grow and thus expand the consumer audience for globally-recognised soup brands, alongside enhancing demand for different soup varieties. The rising visibility of soup on retail shelves would also allow it to appeal to the Algerian population, which is seeking ease and convenience in cooking due to new lifestyles patterns and changing consumption habits.
Despite the opportunities seen, the high prices in imported soup will remain prohibitive for many consumers. The expected ongoing increase in average unit prices, driven by ongoing Algerian dinar devaluation, will lead to import costs rising.
Over the forecast period, potential new company activities are expected to focus on making soup products more affordable, by reducing costs and increasing local production in order to target other population segments. This has been seen with SFCPA better managing to overcome the restrictions on imports, by importing semi-finished goods, adding local ingredients in its Algerian plant, and then repackaging and selling most its products under the Jumbo brand.
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Understand the latest market trends and future growth opportunities for the Soup industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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