Executive Summary

Nov 2018
PROSPECTS
Soup volume sales remain on a downward trajectory

In 2018, soup volume sales registered a significant drop for the sixth consecutive year. Although during some years of the review period production problems affected sales, in recent years the main problem has been weak demand.

Homemade soup is replacing packaged soup

In light of the economic crisis, Argentinians are opting to prepare homemade soup rather than buy packaged soup in channels such as independent small grocers and hypermarkets. The reason for this is that homemade soups are significantly cheaper.

Removal of import barriers favours shelf stable soup

Shelf stable soup was the only category to record an increase in retail volume sales over the review period. The removal of barriers to imports since 2016 has played a key role in the growth of the category.

COMPETITIVE LANDSCAPE
Nestlé discontinues its Maggi brand

In 2017, Nestlé decided to stop selling its Maggi brand of instant soup and dehydrated soup in Argentina. This was because the brand had never reached any significant value sales and started to witness a heavy decline during the review period, largely due to a lack of both innovation and advertising.

Unilever dominates the category with its Knorr brand

Unilever de Argentina continued to dominate soup in 2018 thanks to the strength of its Knorr brand, which has served as an obstacle to the entry of other players. The failures of Maggi from Nestlé and Lucchetti from Molinos Río de la Plata over the review period showed that Knorr is able to withstand new competitors.

Advertising used to boost sales

One of the main strategies used by Unilever to maintain its dominance in soup has been heavy investment in advertising in the mass media. Every year, the company runs different advertisements on television, mainly during the winter months, which is the peak period for soup consumption.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Soup in Argentina

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Argentina?
  • What are the major brands in Argentina?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Argentina - Category analysis

HEADLINES

PROSPECTS

Soup volume sales remain on a downward trajectory
Homemade soup is replacing packaged soup
Removal of import barriers favours shelf stable soup

COMPETITIVE LANDSCAPE

Nestlé discontinues its Maggi brand
Unilever dominates the category with its Knorr brand
Advertising used to boost sales

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Soup: % Value 2014-2018
Table 7 LBN Brand Shares of Soup: % Value 2015-2018
Table 8 Distribution of Soup by Format: % Value 2013-2018
Table 9 Forecast Sales of Soup by Category: Volume 2018-2023
Table 10 Forecast Sales of Soup by Category: Value 2018-2023
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Argentina - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales fall for third consecutive year
Promotions and discounts to maintain sales
Small companies take advantage of SanCor crisis
Other grocery retailers continue to gain ground
Recovery of packaged food sales expected

FOODSERVICE

Sales to Foodservice
Small companies supply large customers
Unpackaged food wins sales share
Sales of packaged food to foodservice fall again
Consumer Foodservice
Fast food wins customers
Value sales grow below rate of inflation
Encouraging horizon for consumer foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources