Executive Summary

Dec 2018
PROSPECTS
Demand for fresher food will challenge growth of soup

Soup continued to experience decline in 2018, as a result of consumers demanding fresher and higher quality food. Despite the convenience of instant soup, the growth of ready meals and snacking categories will continue to be a challenge as these competing categories expand and innovate their product portfolios to offer consumers nutritional value, flavour and convenience.

Pouch and folding carton formats grow in popularity at the expense of canned soup

In line with consumer demand for freshness and quality, canned soup has continued to decline. This has impacted the growth dynamic of shelf stable soup.

Pitango

In 2018, Pitango released three new soup ranges, which will continue to enable the brand’s growth within chilled soup and within the organic space. This launch was complimented by a new packaging design, which allows the consumer to see exactly what they are buying through the transparent packaging.

COMPETITIVE LANDSCAPE
Unilever remains overall leader

In 2018, Unilever remained the strongest player in soup. Its dominance can be attributed to its Continental brand that operates in dehydrated soup and instant soup as well as the health and wellness category, reduced salt soup.

Valcorp Fine Foods positively capitalises on health trends

In line with health and wellness trends, Valcorp Fine Foods experienced a positive year with its La Zuppa brand. La Zuppa offers products within instant soup and shelf stable soup.

Private label captures a strong presence across soup

In 2018, private label within soup remained significantly pronounced. This led to strong value share, particularly within chilled soup (which it dominated) and instant soup.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Soup in Australia

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Australia?
  • What are the major brands in Australia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Australia - Category analysis

HEADLINES

PROSPECTS

Demand for fresher food will challenge growth of soup
Pouch and folding carton formats grow in popularity at the expense of canned soup
Pitango

COMPETITIVE LANDSCAPE

Unilever remains overall leader
Valcorp Fine Foods positively capitalises on health trends
Private label captures a strong presence across soup

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Soup: % Value 2014-2018
Table 7 LBN Brand Shares of Soup: % Value 2015-2018
Table 8 Distribution of Soup by Format: % Value 2013-2018
Table 9 Forecast Sales of Soup by Category: Volume 2018-2023
Table 10 Forecast Sales of Soup by Category: Value 2018-2023
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

Adventurous consumer palates drive innovation across packaged food
Product narrative key in driving consumer engagement in 2018
Private label continues to capture sales from branded products
Supermarkets continue to lead food distribution
Portion control and on-the-go solutions to drive growth

FOODSERVICE

Sales to Foodservice
Health and wellness drives growth
Consumer Foodservice
Desire for new experiences and health and wellness boost the consumer foodservice performance

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources