Soup continued to experience decline in 2018, as a result of consumers demanding fresher and higher quality food. Despite the convenience of instant soup, the growth of ready meals and snacking categories will continue to be a challenge as these competing categories expand and innovate their product portfolios to offer consumers nutritional value, flavour and convenience.
In line with consumer demand for freshness and quality, canned soup has continued to decline. This has impacted the growth dynamic of shelf stable soup.
In 2018, Pitango released three new soup ranges, which will continue to enable the brand’s growth within chilled soup and within the organic space. This launch was complimented by a new packaging design, which allows the consumer to see exactly what they are buying through the transparent packaging.
In 2018, Unilever remained the strongest player in soup. Its dominance can be attributed to its Continental brand that operates in dehydrated soup and instant soup as well as the health and wellness category, reduced salt soup.
In line with health and wellness trends, Valcorp Fine Foods experienced a positive year with its La Zuppa brand. La Zuppa offers products within instant soup and shelf stable soup.
In 2018, private label within soup remained significantly pronounced. This led to strong value share, particularly within chilled soup (which it dominated) and instant soup.
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This industry report originates from Passport, our Packaged Food market research database.