Lockdown restrictions had a positive impact on demand for soup in Australia as busy consumers gravitated towards convenient meal solutions that were also healthy and nutritious. Although traditionally perceived as a winter meal, soup has been serving as a comfort food for consumers looking for easy to prepare meals at home.
Another round of lockdown restrictions in 2021 forced Australian households to prepare their own meals instead of eating out leading to the rise in demand for soup as a comfort food for many without the inconvenience of cleaning up after. Consumers are buying soup because of its longer shelf-life, and convenience of preparation due to busier lifestyles and multitasking at home.
Foodservice closures due to lockdown restrictions have helped boost home consumption as Australians increasingly purchased soup as a convenient meal option while attempting to balance professional and personal lives at home. Consumers have therefore been searching for convenient choices that still taste homemade and offer healthy options for families made from fresh ingredients and minimal processing, a trend that continues to drive demand for chilled soup.
Conscious consumers are making mindful choices and careful purchasing decisions, especially in a post-pandemic scenario due to concerns about manufacturing’s impact on the environment. The concept of sustainability is evolving as Australians choosing options that are deemed better for the community whilst supporting producers which have strong ethical and sustainable practices.
Lockdown restrictions and foodservice closures in 2021 caused a strong shift in lifestyle towards cooking at home. It also led to consumers attempting to recreate dishes at home, resulting in a consumption shift towards retail as Australians increasingly chose to cook and eat food prepared at home even as lockdown restrictions in different areas were being lifted.
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Understand the latest market trends and future growth opportunities for the Soup industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Soup research and analysis database.
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