Soup is set to record a decline in value and volume sales in 2021 after strong growth during the lockdown in 2020. Soup is largely dominated by shelf-stable soup, instant and dehydrated soup.
Though there are a wide range of soups on offer in Austria, traditional varieties are still the most popular. The most popular soup in Austria is the Grießnockerlsuppe, which is a clear beef stock with dumplings and is often enjoyed as a first course.
Multinationals account for the majority of value share in soup in Austria, with Unilever continuing to dominate, due to large presence in shelf stable, dehydrated and instant soup. The company’s brand Knorr has a very long tradition in the country and is considered a quality product.
Soup is predicted to record a muted performance over the forecast period. Shelf stable soup will continue to dominate sales, but will register marginal value growth, as it suffers from its unhealthy image.
Chilled soup is predicted to experience the most dynamic performance over the forecast period. However, growth stems from a very low sales base compared to shelf-stable soup, instant soup or even dehydrated soup.
Dehydrated soup is predicted to record the weakest performance over the forecast period, recording a decline in terms of value and volume sales. Although dehydrated soup is convenient, the segment generally suffers from a poor image, with in particular its preservative ingredients deemed to be unhealthy.
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Understand the latest market trends and future growth opportunities for the Soup industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.
See All of Our DefinitionsThis report originates from Passport, our Soup research and analysis database.
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