Executive Summary

Nov 2018
PROSPECTS
Soup posts growth in 2018, due to increasing demand for on-the-go consumption

Soup increased in 2018 both in retail value and volume terms, driven by the emerging trend for passing food preferences, with an increasing number of consumers looking for convenient, easy and time-efficient food preparations. In terms of the increased employment rate, especially the growing number of female workers in Azerbaijan, fast and ready-to-eat trends significantly grew in Azerbaijan, supporting sales of packaged soup during the review period.

Supermarkets grows rapidly, expected to outpace traditional grocery retailers by 2023

Supermarkets became the major distribution channel of emerging soup in terms of changing shopping habits in 2018 due to the convenience that modern grocery retailers provide to consumers, as well as lower unit prices. In addition, manufacturers and suppliers of soup give preference to distributing their products through modern grocery channels with their strongly positioned locations, better conditions for successful in-store promotional campaigns and wider networks.

On-the-go eating trends contradict consumers’ caution over non-organic ingredients

While most local consumers during the year showed a preference for packaged soup in terms of busier lives, some citizens continued to stay away from packaged soup due to chemical additives in the ingredients, publicly accepted as harmful for health.

COMPETITIVE LANDSCAPE
Avrora Ltd leads soup in 2018

In 2018, soup continued to be led by Avrora, which distributed dehydrated soup brand Rollton locally. Success of the company comes down to the high perception of Rollton as a trusted, established and well-recognised soup brand, due to active promotions through Russian and local television, as well as other media channels.

Local manufacturing remains negligible during the review period

In 2018, local production of soup remained insignificant, due to the complexity of the production process, high capital expenditure required for building the plant and operational expenditures for running the business of packaged soup in Azerbaijan. Since soup sales were not high enough in 2018 to make it profitable, local companies were not interested in developing domestic production of soup.

New brands with advanced offerings become successful in 2018

New soup launches were not significant in 2018, although some packaging innovations appeared during the year with convenience claims. For instance, Ülker from Yildiz Holding was offered in multiple packages of 12 and 24 for dehydrated soup with competitive prices.

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Soup in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to grow in 2018
Packaged food sales grow steadily in Azerbaijan after the macroeconomic recession
Local companies lead due to more competitive prices
Modern grocery retailers support packaged food volume sales
Packaged food to see growth in the forecast period

FOODSERVICE

Sales to Foodservice
Improved macroeconomic situation helps sales to foodservice to grow
Local companies lead sales to foodservice
Ice cream and frozen desserts foodservice sales grow fastest in 2018

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources