Soup is often praised as being beneficial to health, especially when combined with fresh vegetables and herbs. Despite these qualities, many consumers skip soup to cut down on meal preparation time, which was not the case a few decades ago.
Convenience played a role in maintaining a demand for instant soup, albeit from a low base, in 2020 and 2021. However, retail volume growth was only marginal in 2020, and a small decline is anticipated over 2021.
Podravka is expected to remain the clear leader in retail value share terms in 2021, followed by Vispak. The leading company offers a wider range of significant brands, led by Podravka, and supported by a late review period introduction, Fini-Mini.
Soup is expected to see positive, if generally slow-to-moderate, retail volume and value (constant 2021 prices) growth over the forecast period. The return to pre-pandemic lifestyles, including eating out with the reopening of foodservice, is likely to diminish the opportunities to consume soup at home, while many consumers have fallen out of the habit of using packaged soup in the home.
Despite experimentations by players prior to the pandemic, the potential for frozen soup is low due to limited freezer space, with freezers mainly used to store meat or out-of-season fruit and vegetables. Strong promotional support explaining the positioning and advantages of frozen soup, primarily in terms of the convenience and quality of the ingredients, is required to stimulate interest.
Podravka is the clear and long-time leading brand in soup in Bosnia-Herzegovina; its popularity dates back to the time of the former Yugoslavia. Constant investment in innovation and frequent key new product launches are likely to see Podravka maintain its position in the forecast period.
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Understand the latest market trends and future growth opportunities for the Soup industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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