Executive Summary

Nov 2018
PROSPECTS
Volume sales continue to decline, while value sales increase slightly

Health and wellness trends coupled with the economic recession have caused a landslide in retail volume sales of soup. High sodium content, chemical additives and competition from other categories have contributed to consumers choosing to leave soup.

Shelf stable soup prices and value sales rise due to local currency devaluation

In 2018, the Brazilian real was significantly devalued in comparison with the US dollar, and the prices of imports skyrocketed. The currency fluctuation is due to an extremely unstable political environment and the lack of progress on measures such as social security reform which, if unaltered, will break the country’s accounts.

Dehydrated soup remains the largest category

While dehydrated soup still achieves the highest value sales, it is expected to grow at much slower rates during 2018-2023 than in the review period. This stagnation is occurring for several reasons, including the perception that the little healthiness that this type of product offers is not enough to justify a few minutes of preparation.

COMPETITIVE LANDSCAPE
Unilever brands continue to catch up with leading player Nestlé in soup

While Nestlé Brasil Ltda has long enjoyed a comfortable leadership of soup in Brazil, Unilever Brasil Alimentos Ltda has successfully stolen some of its competitor’s value share. Nestlé soups are the traditional, known flavours of its trusted Maggi brand, such as meat, chicken, and bean soups.

While Ajinomoto takes off in other categories, its high-sodium soups cause its share loss

Ajinomoto Co Inc’s brand, Vono, is suffering with the increased strength of health and wellness trends. The brand held a significant value share when soup diets were common and consumers associated healthiness with weight loss.

Competition with other categories strengthens

Besides competing with each other for value share, soup players in Brazil compete fiercely with other categories that offer practical meal options. During economic downturn that saw several million jobs lost, consumers began to search for informal, alternative forms of income.

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Soup in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Brazil?
  • What are the major brands in Brazil?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Brazil - Category analysis

HEADLINES

PROSPECTS

Volume sales continue to decline, while value sales increase slightly
Shelf stable soup prices and value sales rise due to local currency devaluation
Dehydrated soup remains the largest category

COMPETITIVE LANDSCAPE

Unilever brands continue to catch up with leading player Nestlé in soup
While Ajinomoto takes off in other categories, its high-sodium soups cause its share loss
Competition with other categories strengthens

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Soup: % Value 2014-2018
Table 7 LBN Brand Shares of Soup: % Value 2015-2018
Table 8 Distribution of Soup by Format: % Value 2013-2018
Table 9 Forecast Sales of Soup by Category: Volume 2018-2023
Table 10 Forecast Sales of Soup by Category: Value 2018-2023
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Brazil - Industry Overview

EXECUTIVE SUMMARY

Challenges and opportunities ahead
2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017
Incumbents lose share and mitigate with acquisitions, while regional players grow
High-end consumers seek convenience, while others continue to seek bargains
Post-election 2018 supports a positive outlook, while regulations create uncertainty

FOODSERVICE

Sales to foodservice
Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing
Several sauces, dressings and condiments categories continue to see growth
Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance
Consumer Foodservice
Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth
Consumers begin to prefer experiences over things and digital channels have increasing influence
Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources