Soup sales in Bulgaria are slightly decreasing in retail volume terms in 2021. However, it is slightly improving on its previous year's value sales level due to moderate increases in the average unit prices of all three categories.
The shelf stable soup category continues to post retail volume growth in 2021, mainly because of the consumer foodservice lockdown in the winter season (Q1) when soups are primarily consumed in Bulgaria. In addition, despite the option to buy takeaway soup or select home delivery from restaurants, people still prefer shelf stable soup as it is more affordable.
Nestlé remains the overall leader in the soup category in 2021, amassing nearly three quarters of total sales, thanks to offering the widest choice of dehydrated and instant soup products at reasonable prices. Furthermore, the main Nestlé soup brand Maggi enjoys excellent distribution and shelf share through modern grocery retailers and e-commerce.
Retail volume sales of packaged soup are expected to decline during the forecast period due to category maturity and limited growth potential on a per capita consumption basis. Furthermore, Bulgarians increasingly prefer ready meals and freshly cooked soups.
Although Suupa Foods EOOD and Rocket Food OOD, which produce premium glass-bottled shelf stable soup that is without preservatives and suitable for vegans, are expected to develop further, they will not influence the overall category volume performance significantly over the forecast period. Firstly, their products are rather expensive and, second, their availability is limited.
While the second-ranked brand in soup Picantina is developing very well, leading company Nestlé is expected to continue its dominance in the soup category. This is mainly due to its Maggi brand’s broader choice of flavours and excellent availability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Soup industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.
See All of Our DefinitionsThis report originates from Passport, our Soup research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!