Soup is expected to be unaffected by COVID-19, with retail volume growth similar to 2019. However, this growth is from a very small base and soup continues to register negligible value sales in Cameroon, with only instant soup available.
As soup is generally consumed more when weather is colder, Cameroon with its hot climate is not a natural fit for soup. That being said, Cameroonians enjoy spicy pepper soup.
2020 saw little in the way of innovation, new product development or advertising in soup in Cameroon. With sales remaining marginal and the appeal of these products limited to a very narrow core base of affluent urban professionals, there is little point for any of the numerous players present in the highly fragmented product area to invest in advertising or marketing activities.
Soup is expected to be unaffected by COVID-19 in 2020, with marginal value sales. Over the forecast period, value and volume growth is expected to be lower than during the review period.
Over the forecast period, it is expected that Cameron’s emerging modern grocery retailers will go to greater lengths to promote sales of packaged soup. It is possible that a wider variety of products outside of the currently dominant instant soup could become available.
One factor holding back demand for packaged soup is that the prices charged for these products are often considered to be exceptionally high. With a wide range of high-quality fresh produce available at very low prices, paying more for instant soup, which is regarded as inherently inferior to home-made soup, makes little sense for most consumers.
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Understand the latest market trends and future growth opportunities for the Soup industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Soup research and analysis database.
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