Overall, 2021 has seen a part reversal of the trends seen in 2020 when Canadian consumers cooked more often at home in light of the pandemic manifesting in several waves. While it appears that much of 2021 has remained heavily impacted by the health crisis, restrictions have been eased in between waves, ie around early spring and early summer.
Continuing the trend seen in 2020, a number of retailers, including small independents and food speciality stores, have been adding soup, mostly shelf stable versions, to their ranges in 2021. This is the result of changes in both supply and demand.
The fluctuations in performance among different distribution channels currently favour smaller players in soup, which were disproportionally negatively impacted in 2020 but likely less so in much of 2021. For one, they have become better positioned to manage their supply chains and cope with any new COVID-19 wave that arises.
Just as Canada was eager to embrace what seemed to be the end of the pandemic in early 2021, more waves hit the country in March/April and again in the summer when the Delta variant became dominant. Even though vaccination rates in Canada have been rising steadily and are at a leading level among developed economies, they do not appear to be sufficient to prevent a new COVID-19 wave from occurring completely.
Canadian consumers’ demand for functional properties and added health benefits, which was rising before the health crisis, has further strengthened amid a second year of the global pandemic, with consumers increasingly committed to investing in their health and wellness. Enhancing immunity, digestive health and overall wellbeing, along with reducing meat consumption, is being prioritised by Canadians.
With all the uncertainties around, what is certain is that e-commerce and digital approaches for soup companies will only become more important in Canada. This is being dictated by permanent changes in consumer habits and behaviour, especially among the older demographic, as people increasingly shop online.
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Understand the latest market trends and future growth opportunities for the Soup industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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