Executive Summary

Jan 2019
PROSPECTS
Migration to other categories and bad perception affect soup

Retail volume sales of soup declined annually throughout the review period. The main reason behind this sustained decline is the migration of consumers to other more convenient options, such as noodles and ready meals.

"High is sodium" is still a problem

The health and wellness trend negatively affected the category over the review period due to consumers' perception that packaged soup is high in sodium, colourants and preservatives. According to the food labelling law, most soups are labelled “high in sodium”, which has reaffirmed the concerns of consumers regarding the high sodium content of these products.

Frozen soup could be the answer

To try to reverse the adverse situation that currently permeates the category, some manufacturers are launching new varieties of soup, such as frozen vegetable soups and cream varieties. Although they have enjoyed a good reception by consumers, considering them less artificial options than dehydrated soups, they still represent a negligible sales volume with respect to total category sales.

COMPETITIVE LANDSCAPE
Nestlé leads, but it is not easy work

Nestlé Chile maintained its leadership in soup in Chile in 2018, largely due to its long-standing presence, with the company offering popular flavours that suit Chilean palates, as well as to its brands being highly visible on retailers' shelves. The Vivebien line has been its main response to the food labelling law that went into effect in 2016.

Shy innovation from manufacturers

Over the review period new launches related to health and wellness were not successful. For example, Nestlé Chile launched a new line under its Maggi brand, called Vivebien, which is low in sodium and fat.

There is still no consensus on the way forward

During the review period, the successful strategies in the category included the launch of gourmet products with a premium positioning, which appeal to consumers' interest in better-quality products in terms of flavours and ingredients that contribute to good nutrition. The labelling law affected the category transversely, whereby the launch of low-sodium soups was not the solution to the low demand witnessed towards the end of the review period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Soup in Chile

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Chile?
  • What are the major brands in Chile?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Chile - Industry Overview

EXECUTIVE SUMMARY

Packaged food sees healthy growth
Premiumisation helping to drive value growth
Local players and private label see strong performances
Modern grocery retailers continue to dominate
A stable economy set to support ongoing growth

FOODSERVICE

Sales to Foodservice
Consumers show willingness to pay for higher quality products
Healthy options proving popular
Convenience important
Consumer Foodservice
Consumers appreciate convenience of foodservice
Shopping centres popular destinations
Home delivery/takeaway on the rise

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources