Executive Summary

Nov 2018
PROSPECTS
Tug-of-war between tradition and convenience

There is an intrinsic propensity to cook soup in Croatian culinary culture. “Soup is one half of the lunch” is a proverb that is heard rarely these days, though.

Innovative flavours, but most soup is sold in just two formats

Much shelf space in Croatian retail outlets is dedicated to soup, and the number of different types is big. Consumers cannot complain that there is a lack of choice; even more interesting, they can choose from the almost identical product portfolios offered by three main brands: Podravka, Maggi and Knorr.

Dehydrated soup considered “too artificial”

Croatians, probably missing the old traditions of eating soup made on the spot, lament that the dehydrated version of soup seems “too artificial” to them. Although they recognise the benefits of convenience, they still prefer the “natural” variant, if possible.

COMPETITIVE LANDSCAPE
Local company dominates

There are only three major players in the soup competitive landscape, and the dominant player is a local company, the leading company in cooking ingredients and meals, Podravka dd. Podravka was one of the first companies to offer dehydrated soup, if not the first.

Tough fight for the remaining crumbs

Two otherwise well-known global players, each eager to acquire Podravka, must content themselves with the small remaining slice of soup sales. Nestlé Adriatic doo with Maggi and Unilever Croatia doo with Knorr have similar value shares and mostly compete between themselves.

No space for no-names

Podravka, Nestlé and Unilever are responsible for most soup value sales. Little is left for the rest of the field.

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Soup in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Croatia?
  • What are the major brands in Croatia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Croatia - Category analysis

HEADLINES

PROSPECTS

Tug-of-war between tradition and convenience
Innovative flavours, but most soup is sold in just two formats
Dehydrated soup considered “too artificial”

COMPETITIVE LANDSCAPE

Local company dominates
Tough fight for the remaining crumbs
No space for no-names

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Soup: % Value 2014-2018
Table 6 LBN Brand Shares of Soup: % Value 2015-2018
Table 7 Distribution of Soup by Format: % Value 2013-2018
Table 8 Forecast Sales of Soup by Category: Volume 2018-2023
Table 9 Forecast Sales of Soup by Category: Value 2018-2023
Table 10 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Croatia - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Croatia still revolves around traditional staples
Modest but positive market performance witnessed in 2018
Agrokor crisis has major implications for packaged food in Croatia
Croatians express outrage over being treated as second best
Health concerns set to exert growing influence over packaged food choices

FOODSERVICE

Sales to Foodservice
Agrokor crisis brings trouble for Velpro
Leading foodservice suppliers not exclusively focused on this activity
High costs and logistical challenges discourage entry of large specialist foodservice suppliers
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources