Growth in retail current value sales of soup will not be significantly affected by COVID-19. Packaged soup is not a popular product with Croatian consumers, as most households continue prefer to prepare their own soups using fresh ingredients.
Whilst volume demand for soup is small, it is has remained stable for well over a decade as it appeals to those who primarily value convenience. As such, abundant shelf space is still allocated to soup in most Croatian grocery retail outlets.
As it is the case with most food categories, health-focused innovations are becoming a prerequisite for category growth. Despite being the vastly dominant category in terms of retail current value, dehydrated soup products have the reputation of that losing nutritional value once processed and packed.
Whilst soup is expected to see growth in the forecast period, the year-on-year increases will likely remain mild. Although most consumers are looking for convenience in their eating habits and are less willing to spend a long of time cooking, soup is less well-received by these adults than other ready meals.
One of the main focuses for innovation, during forecast period, will be seen in health and wellness. This trend is affecting most categories of packaged food, and soups will not be exception.
One thing that will contribute to growth of soups in the forecast period is consumption in the office. It is becoming more popular to heat soup in a cup and consume instead of drinking hot tea or coffee, particularly seeing as it is considered more nutritious.
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Understand the latest market trends and future growth opportunities for the Soup industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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