Executive Summary

Nov 2018
PROSPECTS
Moderate category growth continues

Soup continued its stable and moderate volume growth in 2018, where the most significant contributor was the convenience trend. Most types of soup are considered to be a healthy part of a diet and at the same time, easy and convenient to prepare for consumption.

Frozen soup remains most popular type

Frozen soup is traditionally very popular in Denmark. It creates a warm atmosphere during the family dinner when the weather is cold and wet outside.

Convenience trend drives growth in chilled soup

Chilled soup registered strong current value growth in 2018. The product is easy to prepare for consumption, which was gaining further importance towards the end of the review period.

COMPETITIVE LANDSCAPE
Tulip Food Co A/S leads frozen soup

Tulip’s Mou brand is the most popular frozen soup in Denmark with a strong value share. It gains visibility through television advertisements when the weather starts to turn cold after the summer, trying to gain Danes’ interest in a warm bowl of soup.

Arla Foods Amba leads shelf stable soup

Domestic dairy giant Arla Foods continued to dominate shelf stable soup with its Arla Karolines Køkken brand. It has built a marketing strategy based on convenience, highlighting that its soup can be eaten as it is, or can be as a base for a semi-homemade meal.

Unilever Danmark offers the only major brand in dehydrated soup

Dehydrated soup in Denmark has not traditionally been among the most popular types of soup, as other variants are viewed as healthier. The convenience trend has, however, generated marginal category growth.

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Soup in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Denmark?
  • What are the major brands in Denmark?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Soup in Denmark - Category analysis

HEADLINES

PROSPECTS

Moderate category growth continues
Frozen soup remains most popular type
Convenience trend drives growth in chilled soup

COMPETITIVE LANDSCAPE

Tulip Food Co A/S leads frozen soup
Arla Foods Amba leads shelf stable soup
Unilever Danmark offers the only major brand in dehydrated soup

CATEGORY DATA

Table 1 Sales of Soup by Category: Volume 2013-2018
Table 2 Sales of Soup by Category: Value 2013-2018
Table 3 Sales of Soup by Category: % Volume Growth 2013-2018
Table 4 Sales of Soup by Category: % Value Growth 2013-2018
Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018
Table 6 NBO Company Shares of Soup: % Value 2014-2018
Table 7 LBN Brand Shares of Soup: % Value 2015-2018
Table 8 Distribution of Soup by Format: % Value 2013-2018
Table 9 Forecast Sales of Soup by Category: Volume 2018-2023
Table 10 Forecast Sales of Soup by Category: Value 2018-2023
Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Packaged Food in Denmark - Industry Overview

EXECUTIVE SUMMARY

Stable growth in packaged food
The convenience trend transforms consumption patterns
Competitive market with successful local players
Shopping list apps revolutionise grocery planning
Increasingly hectic lifestyles drive growth of convenient products

FOODSERVICE

Sales to Foodservice
Increased focus on sustainability and food waste in foodservice
Health awareness permeates foodservice
Sales to foodservice follows similar patterns as retail
Consumer Foodservice
Further growth in consumer foodservice
Fast food drives growth
The Danish consumer foodservice paradox
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources