Soup is expected to witness increased volume and value sales as a result of COVID-19. While soup was a not a product that consumers saw a need to stockpile in the early months of the pandemic, the closure of foodservice outlets meant consumers turned to soup as an easy meal instead of cooking.
2020 is expected to see the leading international brands Maggi by Nestlé Egypt and Knorr by Bestfoods Egypt remain the leading names in dehydrated soup. These brands have long been synonymous with the category, offering wide varieties of flavours and having earned a reputation for high quality over a period of many years.
Traditional Egyptian soups such as lentil soup are expected to remain almost non-existent in dehydrated soup. Instead, the vast majority of products on offer in the category feature Western flavours such as cream of chicken or cream of mushroom.
Packaged soup is regarded as a non-essential product in Egypt and for this reason it is very likely that rising unit prices over the forecast period will result in further retail volume sales declines been seen in the category. Packaged soup is by no means a part of the typical Egyptian diet and in fact very few consumers buy these products on a regular basis.
Dehydrated soup is expected to remain the only type of packaged soup available in Egypt over the forecast period. Thus, when speaking about sales of soup in the country, one is essentially speaking about sales of dehydrated soup.
Another factor inhibiting the development of soup in Egypt is that category sales are predicted to remain highly seasonal. Specifically, sales of soup tend peak dramatically during the holy month of Ramadan, when a bowl of soup is regarded as the ideal way to begin iftar, the evening meal taken at sundown to break the daily fast.
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This report originates from Passport, our Soup research and analysis database.
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