Soup experienced good sales growth in 2019, although there was only marginal retail volume growth. Over the forecast period, growth for soup will primary be driven by inflation and product development.
Soup is dominated by shelf-stable, Russian-style dishes, such as solyanka and borsch. Made from meat, fish, potatoes and vegetables, solyanka is a spicy and sour soup that has a thick texture.
Soup competes directly with ready meals, as both are a quick, convenient options that appeal to the growing amount of time-poor consumers in Estonia. Soup consumption remains a low-cost alternative to ready meals.
Salvest remained the leading company in soup in value terms in 2019. The player has a longstanding presence in soup and enjoys a trusted reputation among consumers.
Increasing health awareness among Estonians will continue to shape the development of soup over the forecast period. In particular, this trend will lead players to reduce the levels of salt and fat in their offerings.
Large, global players such as Knorr and Blå Band have been experimenting heavily with new styles of instant soup and dehydrated soup. These products are both popular due to their low cost and convenience, being easy to store, and quick and easy to prepare.
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This industry report originates from Passport, our Packaged Food market research database.