Chilled soup leads current value growth in 2021 as a popular convenient in option. The popularity of chilled soup has traditionally been due to its convenience and the perception from consumers that chilled soup contains more natural ingredients than other options in this category and can be cooked quickly with little preparation.
Salvest remains the leading company in soup in value terms in 2021. The player has a long-standing presence in soup and enjoys a trusted reputation among consumers.
There is a growing availability of Asian style instant soup in Estonia, in response to the growing popularity of Asian cuisine among Estonians. Moreover, in shelf stable soup, manufacturers are modernising the image of what was traditionally canned soup.
Chilled soups and frozen soups are expected to continue to demonstrate the fastest volume growth in the forecast period as emerging formats in soup in Estonia. The increase in popularity is partly motivated by the continued low level of café visits as many Estonians continue to work from home.
Soup as a whole is expected to continue to demonstrate retail volume growth in the forecast period as increasing health awareness drives consumers to look for healthy meal options that are also convenient. Increasing health awareness among Estonians will continue to shape the development of soup over the forecast period.
Although e-commerce has remained very low over the review period, the channel is expected to continue to exhibit strong growth in the coming years, driven by increased visibility during the COVID-19 pandemic. Although the channel is growing from a low base, a growing number of consumers have turned to e-commerce in order to avoid contact with other people through fears of COVID-19 infection.
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Understand the latest market trends and future growth opportunities for the Soup industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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