Finns are generally soup lovers. Thursdays are known as ‘pea soup days’, and spinach soups remain highly popular too, with both these types of soups usually bought in shops instead of made at home.
The health and wellness trend is increasingly present in soup, with many lactose- and gluten-free option and even sugar-free berry soups available. Saarioinen recently expanded its Balanssi selection with soups advertised as having a balanced amount of vegetables, protein and carbohydrates, while being sold in a portion size that follows nutritional recommendations.
Soups of domestic origin are highly popular with Finnish consumers. Kokkikartano recently launched smoked reindeer meat and traditional Valio Viola cheese soup, with the meat originating from a family business from Lapland that is dedicated to openness, responsibility and honesty.
The soup landscape in Finland is consolidated among leading players and their extensive selections, making it challenging for smaller brands to carve out any significant shares. As Finns become increasingly concerned with environmental issues, more and more consumers are interested in the carbon footprint that is made during the production and consumption of goods, and players will respond to this.
Since Finns are already keen consumers of soup, with Thursdays in Finland being known as ‘pea soup day’ and spinach soup also being highly popular, this is a maturity category that struggles to generate higher volume sales. This is exacerbated by the fact that new product development remains low.
When offering new soups to Finns, players have been paying attention to the convenience and easy preparation of soups, and they are set to continue to do so in the future. Blå Band recently launched dehydrated Lämmin Kuppi Snack Cup soups with Thai noodle, tomato noodle, and mushroom noodle options, which come in convenient cup packaging and can be prepared in just three minutes by adding hot water.
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Understand the latest market trends and future growth opportunities for the Soup industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Soup research and analysis database.
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