Sales of soup were boosted in 2020, due to the impacts of the pandemic resulting in consumers being at home more often and seeking quick and easy meal solutions. Soup is also a very popular meal in Finland, with Thursdays being traditionally known as “pea soup days”.
Health and wellness trends are also driving innovation in soup. For example, the Saarioinen Italia Lautasella series (Italy on Plate) introduced two new gluten-free and lactose-free soups: Kanakeitto Firenzeläisittäin (chicken soup) in a Firenze style, made with domestic chicken; and Tomaatinen Kalakeitto Palermolaisittain (fish soup with tomato) in a Palermo style, made with domestic trout and perch.
Saarioinen Oy maintains its fair lead in soup in 2021, thanks to its popular namesake brand, with private labels also notable in the category. Overall, soups of domestic origin are highly popular with Finnish consumers, with traditional tastes also in demand.
In order to meet the growing trend for local produce, manufacturers clearly state their own domestic production and the ingredients in their soups. Finnish consumers’ love for local products has also been further enhanced by the event of the pandemic and the following time of economic uncertainty.
New launches in soup need to meet current trends and offer high quality and good flavours to be successful. One such example is seen with the new Saarioinen Kermainen Riistakeitto (creamy game soup), made with smoked reindeer and cheese, and being a winner of a Lempikeittokilpailu (favourite soup) competition.
Ethical responsibility was present in the Jalostaja pea soup brand image in 2021, when Jalostaja and Para Team created a campaign where the challenges of everyday life and success stories were shared with a hashtag of #parampiarki, present across social media channels as well as on the pea soup packaging and Medialiiga advertisements. Overall, being active on social media and being socially responsible helps to strengthen customer loyalty.
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Understand the latest market trends and future growth opportunities for the Soup industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Soup industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Soups is the aggregation of dried (dehydrated formats), shelf stable and chilled and frozen soups. Includes: Ready-made, pre-packaged soup, regardless of format. Excludes: Liquid stocks and or stock/bouillon cubes. These are tracked in sauces, dressings and condiments, under cooking ingredients. Herbal soup mixes common in Asia are also excluded.See All of Our Definitions
This report originates from Passport, our Soup research and analysis database.
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